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druk reklamowy

English translation: print advertising

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Polish term or phrase:druk reklamowy
English translation:print advertising

10:08 Jul 11, 2012
    The asker opted for community grading. The question was closed on 2012-07-14 13:54:07 based on peer agreement (or, if there were too few peer comments, asker preference.)


Polish to English translations [PRO]
Marketing - Printing & Publishing / reklama
Polish term or phrase: druk reklamowy
Chodzi o nazwę imprezy targowej "Targi Poligrafii i druku reklamowego" - druk reklamowy to circular, ale to chyba nie będzie właściwe, z kolei znalazłam skróty: POP, POS lub POSM od Point of Purchase/ Sales Materials i że branża tego używa dla określenia drukowanych materiałów wspierających sprzedaż. Odbiorcą tego tekstu jest rynek europejski (wikipedia podaje, że w USA i Rosji używa się POP, w Polsce POS i POSM no i już nie wiem :)

Czy można powiedzieć Fairs for Printing and POSM graphics? Albo POSM & Printing Fairs? Czy lepiej skrót rozwinąć? Czy w ogóle jest na ten druk reklamowy inne określenie? od razu dodam, ze Advertising/advertisement to zbyt pojemne pojęcie.

help :)
beebox
Local time: 18:55
print advertising
Explanation:
Print advertising is one of the many forms of advertising (http://en.wikipedia.org/wiki/Advertising#Types_of_advertisin...

"If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium, then it comes under the banner of print advertising."
(http://advertising.about.com/od/advertisingglossary/g/Print-...

http://en.wikipedia.org/wiki/Insert_(print_advertising)

So perhaps:

Printing and Print Advertising Fair // Printing and Print Advertising Trade Fair

might work?

Quite apart from the references I've already given, the fact that this isn't tautological is confirmed, inter alia, by this:

http://www.alibris.com/booksearch?qwork=2687264

"Hearst Media Services is part of Hearst Corporation -- one of the nation’s largest diversified media companies. Its major interests include ownership of 15 daily and 38 weekly newspapers [...]

Specialties

Digital Advertising, Printing and Print Advertising, Social Media Consulting, Mobile Advertising"
(http://www.linkedin.com/company/hearst-media-houston)

And although 'targi' is plural, in English, it's 'fair' or 'trade fair', singular; the plural means more than one such event.
Selected response from:

Caryl Swift
Poland
Local time: 18:55
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +2print advertising
Caryl Swift
5Print Advertising and the Printing Industry Fair
Mariusz Kuklinski
5 -1Printing and Advertising Fair
LilianNekipelov
4 -1Fair of Publishing and Advertising Printing
petkovw


  

Answers


32 mins   confidence: Answerer confidence 5/5 peer agreement (net): -1
Printing and Advertising Fair


Explanation:
I would use this expression.

LilianNekipelov
United States
Local time: 12:55
Native speaker of: Native in EnglishEnglish, Native in PolishPolish
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Dorota Zegarowska: This answer is Correct.
48 mins
disagree  Caryl Swift: I very rarely comment on other answers when I've also answered. But 1) Printing and Advertising Fair is not a translation of the source term; 2) advertising is a very general concept. The source term refers to one particular aspect of advertising.
18 hrs
disagree  Mariusz Kuklinski: The proposition is too wide and ignores the specific medium of advertising in the case,
19 hrs
Login to enter a peer comment (or grade)

51 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): -1
Fair of Publishing and Advertising Printing


Explanation:
Polish Chamber of Exhibition Industry translated like that.


    Reference: http://www.polfair.com.pl/wyszukiwarka.php?id=10461&lang=en
petkovw
Bulgaria
Local time: 19:55
Native speaker of: Native in BulgarianBulgarian

Peer comments on this answer (and responses from the answerer)
neutral  Andrzej Mierzejewski: This translation could come from the Targi Lublin S.A company that beebox is working for. Looks that this translation does not fit.
3 hrs
disagree  Mariusz Kuklinski: This reflects on the Chamber rather badly
19 hrs
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18 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
print advertising


Explanation:
Print advertising is one of the many forms of advertising (http://en.wikipedia.org/wiki/Advertising#Types_of_advertisin...

"If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium, then it comes under the banner of print advertising."
(http://advertising.about.com/od/advertisingglossary/g/Print-...

http://en.wikipedia.org/wiki/Insert_(print_advertising)

So perhaps:

Printing and Print Advertising Fair // Printing and Print Advertising Trade Fair

might work?

Quite apart from the references I've already given, the fact that this isn't tautological is confirmed, inter alia, by this:

http://www.alibris.com/booksearch?qwork=2687264

"Hearst Media Services is part of Hearst Corporation -- one of the nation’s largest diversified media companies. Its major interests include ownership of 15 daily and 38 weekly newspapers [...]

Specialties

Digital Advertising, Printing and Print Advertising, Social Media Consulting, Mobile Advertising"
(http://www.linkedin.com/company/hearst-media-houston)

And although 'targi' is plural, in English, it's 'fair' or 'trade fair', singular; the plural means more than one such event.

Caryl Swift
Poland
Local time: 18:55
Native speaker of: English
PRO pts in category: 12
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Mariusz Kuklinski: Yes but I think the source phrase should be wider
1 hr
  -> Thank you
agree  Polangmar
15 hrs
  -> Thank you
Login to enter a peer comment (or grade)

20 hrs   confidence: Answerer confidence 5/5
Print Advertising and the Printing Industry Fair


Explanation:
The source phrase is too narrow. POSM sounds a little too hermetic to me, as it is a sectoral jargon. And almost 7 million hits on Google for "print advertising" cannot all be wrong.

Mariusz Kuklinski
United Kingdom
Local time: 17:55
Native speaker of: Native in PolishPolish
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