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17:25 Jun 16, 2018 |
Polish to English translations [PRO] Law: Patents, Trademarks, Copyright / kwestionariusz | |||||||
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| Selected response from: Frank Szmulowicz, Ph. D. United States Local time: 17:26 | ||||||
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Summary of answers provided | ||||
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3 +1 | pytanie niewspomagane (otwarte) |
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pytanie niewspomagane (otwarte) Explanation: Description: Unaided recall is a part of marketing research technique which is used to gauge the effectiveness of a brand when respondents are questioned about it without giving any clues. In unaided recall, a team of test audience is shown an advertisement and then quizzed about the brand. https://economictimes.indiatimes.com/definition/unaided-reca... cccc Brand Recall (Unaided Research) These studies measure the ability of customers to summon the name of your brand without having it appear in a list first. This means that an open-ended question must be used https://www.idealpath.com/marketing-automation-blog/b2b-mark... ccccccccccccccccccccc Brand Affinity. For a specific brand, have participants provide the words or concepts that come to mind when thinking about a brand or product. Start with an unaided question (have them provide open comments) and then move to an aided question (selecting from a set of positive and negative terms) https://measuringu.com/branding-survey/ cccc W ramach badania najpierw zadawano pytanie niewspomagane: „Czy ostatnio słyszała/ widziała pani jakieś reklamy ekologicznych autobusów szkolnych?” https://mxdoc.com/jeffery-m-marketing-analityczny-pitnacie-w... |
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