omverden- og trendanalyse

08:26 Mar 8, 2011
This question was closed without grading. Reason: Answer found elsewhere

Norwegian to English translations [PRO]
Marketing / Market Research
Norwegian term or phrase: omverden- og trendanalyse
Here's an article explaining what this is about:

http://www.na24.no/propaganda/reklame/article2202248.ece
brigidm
Norway
Local time: 00:29


Summary of answers provided
4Context and trand analysis
Hege Jakobsen Lepri
3trends and scenarios analysis
eodd
3milieu and trend analysis
lingo_montreal
2Analysis of surroundings and trends
Nille Jamvold Klaussen


Discussion entries: 4





  

Answers


3 hrs   confidence: Answerer confidence 2/5Answerer confidence 2/5
Analysis of surroundings and trends


Explanation:
You'll not be able to find one term for "omverdenanalyse", it's a strange term in NO as well. What they may mean is something in the range of an analysis of the (near) surroundings and trends/fasions (of all kind). Analysis of (a company's) repution also springs to mind - but this is far from my speciality so I'm only drodling on out of my layman's knowlegde. Hopefully this is enough to get you started :-)

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Note added at 4 hrs (2011-03-08 12:28:26 GMT)
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The explanation in Wikipedia is the closest yet and as far as I can understand must be rather accurate.

Nille Jamvold Klaussen
Norway
Local time: 00:29
Specializes in field
Native speaker of: Native in NorwegianNorwegian, Native in EnglishEnglish
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5 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
trends and scenarios analysis


Explanation:
The Copenhagen Institute for Futures Studies say that they are specialists in "trends and scenarios analysis" and offer workshops in scenario planning.

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Note added at 5 hrs (2011-03-08 13:33:07 GMT)
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Sorry I meant to write Analysis of Trends and Scenarios as my suggestion.


    Reference: http://www.cifs.dk/en
    Reference: http://en.wikipedia.org/wiki/Scenario_planning
eodd
Local time: 23:29
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
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7 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
milieu and trend analysis


Explanation:
Just a quick guess -- estimation of various milieus and their associated trends.

lingo_montreal
Local time: 19:29
Native speaker of: Native in EnglishEnglish
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4 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
Context and trand analysis


Explanation:
Jeg tror ut fra artikkelen ikke det er snakk om verken analyse av miljø (i betydningen miljø-vern) eller scenarier, men derimot av den kontekst og de trender som vil virke inn på de markedsføringsvalg som foretas.

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Note added at 4 days (2011-03-13 03:02:01 GMT)
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The "trand" is a typo
The answer should be "context and trend analysis" ...

Example sentence(s):
  • In order to understand, optimize, and align operational activities and processes to a common set of objectives, you need a comprehensive solution that delivers historical context and trend analyses combined with real-time visibility into customer service

    Reference: http://ddm-ails.wikispaces.com/Context+analysis
    https://www1.vtrenz.net/imarkownerfiles/ownerassets/1076/OPM_WP_D5Final.pdf
Hege Jakobsen Lepri
Norway
Local time: 00:29
Works in field
Native speaker of: Native in NorwegianNorwegian
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