指名買い
English translation: brand specific purchases
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| 15:47 May 8, 2015 |
| Japanese to English translations [PRO] Marketing - Cosmetics, Beauty / Proposal for promotion of cosmetic contact lens | |||||||
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|  Selected response from: David Gibney Ireland | ||||||
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| 3 +1 | Specified purchase |
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| 3 | brand specific purchase |
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Answers
1 hr confidence: 
peer agreement (net): +1
peer agreement (net): +1Specified purchase Explanation: it is a long time since I was involved with marketing analysis, but this is just a suggestion that comes to my mind. Please search for a similar term which is being used in the marketing management books, it this one does not suit you. -------------------------------------------------- Note added at 1 hr (2015-05-08 16:55:32 GMT) -------------------------------------------------- May be, 'designated purchase' as well. |
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12 hrs confidence:
brand specific purchase Explanation: Nothing came immediately to mind in terms of marketing jargon so I think it would depend on the wording. Something like "brand specific purchase request", "request a specific brand", "indicate the preferred option". For the overall sentence I'd go with something like; "an image strategy that uses celebrities to generate brand-specific purchases." (target/brand) Search for specifying the brand and 指名買い in the links below: http://www.bayer.jp/english/harmony/backnumber/2001_12_1.htm... http://www.bayer.jp/harmony/pdf/0112_01_18_21.pdf |
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