GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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15:08 May 25, 2013 |
Italian to Spanish translations [PRO] Marketing - Marketing / Market Research | |||||||
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| Selected response from: Beatrice trad Spain | ||||||
Grading comment
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Summary of answers provided | ||||
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4 | Estrategia de Desnatado/Descremado |
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Estrategia de Desnatado/Descremado Explanation: Precios máximos. Se fijan inicialmente precios altos, buscando el prestigio y sacrificando una mayores ventas por tener más margen de beneficios. Después habrá que bajar precios y puede tener inconvenientes. Cuando esta estrategia está hecha premeditadamente para dar prestigio al producto y luego generalizarlo recibe el nombre de “estrategia de desnatado”. Reference: http://www.marketinet.com/ebooks/manual_de_marketing/manual_... Reference: http://www.promonegocios.net/precio/estrategias-precios.html |
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