Branchenmix

Serbian translation: zastupljenost u raznim granama

09:26 Jan 19, 2012
German to Serbian translations [PRO]
Marketing - Marketing / Market Research
German term or phrase: Branchenmix
Drage kolege,

prevodim tekst iz oblasti markeringa i na nekoliko mesta mi se pojavljuje ovaj termin. Iako je meni, otprilike, jasno o čemu je reč, zanima me, postoji li nekakav zvaničan termin i kod nas?

Jedna od rečenica je:
"Prüfen, ob der Händler in unseren Branchenmix passt (max. 50% einer Branche in der Umgebung)."

Hvala!
Zorana Gavrilovic
Local time: 03:59
Serbian translation:zastupljenost u raznim granama
Explanation:
zastupljenost u raznim granama
(u privrednom smislu)
- što veća zastupljenost i po istoj grani privrede, kako bi komintent imao veći izbor na jednom mestu, a radi sprečavanja monopola na nekom području tržišta.

" Ispitati, da li trgovac odgovara zastupljenosti našim granama privrede (max 50% neke grane u okruženju). "

Bran|chen|mix, der (Wirtsch.): das Vertretensein der jeweiligen Branchen (a) in großer Vielfalt in den Läden eines Geschäftsviertels, eines Einkaufszentrums o.Ä. [zur Vermeidung eines zu einseitigen Einkaufsangebots].

© Duden - Deutsches Universalwörterbuch 2007
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Radic Vojislav
Local time: 03:59
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Summary of answers provided
5zastupljenost u raznim granama
Radic Vojislav
4mješoviti asortiman
sany


Discussion entries: 1





  

Answers


1 hr   confidence: Answerer confidence 5/5
zastupljenost u raznim granama


Explanation:
zastupljenost u raznim granama
(u privrednom smislu)
- što veća zastupljenost i po istoj grani privrede, kako bi komintent imao veći izbor na jednom mestu, a radi sprečavanja monopola na nekom području tržišta.

" Ispitati, da li trgovac odgovara zastupljenosti našim granama privrede (max 50% neke grane u okruženju). "

Bran|chen|mix, der (Wirtsch.): das Vertretensein der jeweiligen Branchen (a) in großer Vielfalt in den Läden eines Geschäftsviertels, eines Einkaufszentrums o.Ä. [zur Vermeidung eines zu einseitigen Einkaufsangebots].

© Duden - Deutsches Universalwörterbuch 2007


Radic Vojislav
Local time: 03:59
Native speaker of: Native in SerbianSerbian
PRO pts in category: 4
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4 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
mješoviti asortiman


Explanation:
Branchenmix=mješoviti asortiman (engl. Diversified)

--------------------------------------------------
Note added at 4 Stunden (2012-01-19 13:49:33 GMT)
--------------------------------------------------

U analizi globalne maloprodaje prema kategorijama proizvoda razmatraju se maloprodavači koji primarno prodaju proizvode svakodnevne potrošnje (engl. Fast-Moving Consumer Goods), modnu robu (engl. Fashion Goods), proizvode za opremanje doma i slobodne aktivnosti (engl. Hardlines & Leisure Goods), te mješoviti asortiman (engl. Diversified). Poduzeća su dodijeljena pojedinoj kategoriji proizvoda ukoliko je više od polovice prodaje generirano u toj kategoriji, a u protivnom, poduzeće se stavlja u kategoriju u čijim su prodavaonicama zastupljene različite kategorije proizvoda, odnosno koje imaju mješoviti asortiman. Struktura vodećih 250 maloprodavača prema kategorijama proizvoda u 2008. godini prikazana je u tablici 3. Također, iz tablice se može očitati i udio u prodaji vodećih 250 prema kategorijama proizvoda.

web.efzg.hr/dok/TRG/ITR_Brcic-Stipcevic_Petljak_Guszak.pdf

Example sentence(s):
  • Unter Angebotsstrukturen eines Standortes sind Art, Umfang und Kombination der Einzelhandelsbetriebe nach verschiedenen Branchen zu verstehen. Als Synonym wird auch der Begriff „Branchenmix“ verwendet.
  • mješoviti asortiman (engl. Diversified)

    Reference: http://www.handelswissen.de/data/themen/Marktpositionierung/...
    Reference: http://web.efzg.hr/dok/TRG/ITR_Brcic-Stipcevic_Petljak_Gusza...
sany
Bosnia and Herzegovina
Local time: 03:59
Works in field
Native speaker of: Native in CroatianCroatian, Native in SerbianSerbian
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