This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. German to French
  3. Advertising / Public Relations

Lead-Agentur

French translation: agence de référence, agence directrice, agence lead

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Lead-Agentur
French translation:agence de référence, agence directrice, agence lead
Entered by: Giselle Chaumien

21:53 Mar 29, 2010
German to French translations [PRO]
Marketing - Advertising / Public Relations
German term or phrase: Lead-Agentur
Die Werbekampagne wird derzeit von der Agentur xxx vorbereitet, die Anfang M�rz von der Firma YYY nach einem Pitch zur internationalen Lead-Agentur gek�rt worden ist.
Giselle Chaumien
Germany
Local time: 01:07
agence de référence
Explanation:
Agence qui coordonne la publicité des grands annonceurs.

GDT : lead agency ; agency of record
Selected response from:

Jean-Christophe Vieillard
Local time: 01:07
Grading comment
merci à toutes et tous
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4agence de référence
Jean-Christophe Vieillard


  

Answers


11 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
agence de référence


Explanation:
Agence qui coordonne la publicité des grands annonceurs.

GDT : lead agency ; agency of record

Jean-Christophe Vieillard
Local time: 01:07
Native speaker of: Native in FrenchFrench
PRO pts in category: 15
Grading comment
merci à toutes et tous

Peer comments on this answer (and responses from the answerer)
agree  Beba Maranz: ou agence directrice, en jargon pub "agence lead", celle qui coordonne de façon centralisée les budgets internationaux
1 hr
  -> merci, Marantz, et bonne journée.
agree  René VINCHON (X)
8 hrs
  -> merci, René, et bonne journée !
agree  lorette: quelle forme !
10 hrs
  -> merci, Laure, je suis le champion du GDT ! Bon début d'après-midi !
agree  odile charlotte
12 hrs
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search