Impulsrede

English translation: introductory/kick-off/keynote speech/presentation

09:01 Apr 16, 2014

German to English translations [PRO]
Bus/Financial - Business/Commerce (general)

German term or phrase: Impulsrede

"Bei der Konferenz hielt der Experte eine Impulsrede."

Impulsrede wird zuweilen mit "motivational speech" übersetzt. Das scheint mir in dem Kontext aber nicht ganz treffend. Denn es geht darum, das Thema anzuschneiden und eine Diskussion anzustoßen, so im Sinne von "food for thought." Es geht also nicht um Motivation, zumindest nicht im engen Sinn.

Ideen sind herzlich willkommen! :)

Detva KudoZ activity Questions: 1 (none open) Answers: 15 United States
Local time: 23:25

English translation:introductory/kick-off/keynote speech/presentation

Explanation:
Same as an 'Impulsvortrag' or 'Impulsreferat'.

See also
http://www.proz.com/kudoz/german_to_english/education_pedago...
http://www.proz.com/kudoz/german_to_english/education_pedago...
http://www.proz.com/kudoz/german_to_english/advertising_publ...

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Note added at 6 days (2014-04-22 15:37:55 GMT)
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Thank you for this additional information, which we would have required from the outset to put things in perspective. Given the distinction between "Keynotes" and "Impulsreden", I'd go with one of Andrew Swift's suggestions.

Selected response from:

Steffen Walter
Germany
Local time: 05:25

Grading comment

Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer

Summary of answers provided

3 +5

introductory/kick-off/keynote speech/presentation

Steffen Walter

stimulating talk

Ramey Rieger (X)

inspirational speech

Peter Zhuang

agenda-setting speech (remarks)

Michael Martin, MA

delivered a primer

Lancashireman

spontaneous speech

Stephen Sadie

impacting/unpredictable remarks/insights

Elenice Brasseland

Answers

3 mins confidence:

spontaneous speech

Explanation:
just another way of viewing it

Stephen Sadie
Germany
Local time: 05:25
Works in field
Native speaker of: English
PRO pts in category: 264

Notes to answerer

Asker: Thanks for your suggestion, Stephen! While I think spontaneous speech might cut it in certain contexts, this is actually a case in which panelists are invited to prepare for their "Impulsrede". The notion is that it's not supposed to be elaborate and, perhaps, extemporaneous in style. But they should definitely prepare for it … Thanks again.

10 mins confidence:

stimulating talk

Explanation:
It could be that even 'provocative' would be appropriate or 'provoking'.

Or inspiring, instigating, fomenting, inciting, kindling......

Ramey Rieger (X)
Germany
Local time: 05:25
Native speaker of: English
PRO pts in category: 70

28 mins confidence:

inspirational speech

Explanation:
In diesem Zusammenhang wird "Impuls" im Sinn eines Anstoßes verwendet.

"Inspirational" is probably closer to the original meaning than "motivational", because motivation seems to suggest that the listeners are unmotivated (for various reasons) and needed to be motivated.

Peter Zhuang
Germany
Local time: 05:25
Native speaker of:

Chinese,

English

2 hrs confidence:

agenda-setting speech (remarks)

Explanation:
"Groundbreaking" speech would work, too (even without the groundbreaking ceremony)

The point of such a speech is to provide fresh insights into a topic and/or suggest a course of action. A keynote speech, for instance, only 'speaks' to the perceived importance/popularity of the speaker. That's not what this is about. Neither is "inspirational" or similar ideas. Any speech can be inspirational/motivational without being insightful intellectually.

"Obama Gives an Agenda-Setting Speech in Brussels"
http://www.eubulletin.com/2520-obama-gives-an-agenda-setting...

Michael Martin, MA
United States
Local time: 23:25
Specializes in field
Native speaker of:

German,

English
PRO pts in category: 159

15 hrs confidence:

hielt eine Impulsrede delivered a primer

Explanation:
Similar to the idea expressed by 'trigger':

Definition of 'prime' (verb)
to prepare or make ready for a particular purpose or operation.
to supply (a firearm) with powder for communicating fire to a charge.
to lay a train of powder to (a charge, mine, etc.).
to pour or admit liquid into (a pump) to expel air and prepare for action.
to put fuel into (a carburetor) before starting an engine, in order to insure a sufficiently rich mixture at the start.
http://dictionary.reference.com/browse/prime

For those in the audience not well-versed in European politics and economics, the panelists delivered a primer on the issues vexing Europe.
https://www.alumni.hbs.edu/stories/Pages/story-bulletin.aspx...

He sketched the history of brain science, delivered a primer on the neuroscience of body-temperature regulation and gave the neurological basis for several common body-temperature-related phenomena to an audience of about 100 faculty, students and members of the community.
http://web.wm.edu/news/archive/index.php?id=5339

Guy Messick, NACUSO general counsel and CUSO attorney extraordinaire delivered a primer on how to form a business loan CUSO from scratch.
https://www.nacuso.org/vegas05/conference_wed.html

One other option: session opener

Lancashireman
United Kingdom
Local time: 04:25
Native speaker of:

English
PRO pts in category: 305

2 days 6 hrs confidence:

impacting/unpredictable remarks/insights

Explanation:
Some suggestions ;)

Elenice Brasseland
Local time: 05:25
Native speaker of: Portuguese

24 mins confidence:

peer agreement (net): +5

introductory/kick-off/keynote speech/presentation

Steffen Walter
Germany
Local time: 05:25
Specializes in field
Native speaker of:

German
PRO pts in category: 542

Grading comment

Selected automatically based on peer agreement.

Notes to answerer

Asker: Thank you Steffen - I really appreciate the input. I think we're getting closer. In the discussions you helpfully posted I came across "discussion trigger". How do people feel about that as an entry in a conference program, i.e. "3 pm: "Discussion Trigger by Dr. Miller"? Here are a few more details for my context: - in my experience, a keynote speech is a bigshot elaborating on his or her fundamental understanding of the topic in question, taking up to an hour or even more. In the case of my "Impulsrede", concision is of the essence. - The conference features several "Impulsreden" that appear between different acts (discussions, videoclips, performances), which is why "introductory" or "kick-off" are not exactly on target here either - "presentation" seems too broad as it does not convey the specific function of the "Impulsrede"... Thanks again, Steffen - and everyone!

Asker: Thanks again to all those who agree - I get the point. Unfortunately, however, this particular conference has both "Keynotes" (even in German), which have a slot of 60 minutes each, and "Impulsreden", which get 10 Mins max. Keynote might work in many contexts but in mine, alas, "Impulsrede" is explicitly distinct from a "Keynote"

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