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an Attraktivität und Aktualität gewinnen

English translation: becomes even more appealing and relevant

06:37 Jun 15, 2020
German to English translations [PRO]
Marketing - Marketing / Market Research
German term or phrase: an Attraktivität und Aktualität gewinnen
Durch die enge Partnerschaft mit ideellen Trägern, Organisationen, Verbänden und Interessensgemeinschaften
gewinnt sie (=die Messe für Einsatzorganisationen) zusätzlich an Attraktivität und Aktualität.


gains / attains further attractiveness and relevance?

vielen Dank!
martina1974
Austria
Local time: 05:50
English translation:becomes even more appealing and relevant
Explanation:
As with so many of these marketing texts, there's lots of ways to handle this, but here's my shot (before my morning cup of tea, so I might come back and edit it!) to get the ball rolling.

In fact, I'd turn the sentence round altogether, and have something like: "The trade fair has become/is becoming [depending on what's going on in the surrounding sentences] even more appealing and relevant thanks to..."

I'd certainly suggest using "appealing" instead of "attractive" for "attraktiv" (/"Attraktivitaet") - it's often a slight false friend here, in my view!
Selected response from:

Jennifer Caisley
United Kingdom
Local time: 04:50
Grading comment
VIELEN DANK!!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +10becomes even more appealing and relevant
Jennifer Caisley
3 +1boost its allure and trendsetting status
Michael Martin, MA
4Radiate confidence and refresh
Inter-Tra


  

Answers


10 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +10
becomes even more appealing and relevant


Explanation:
As with so many of these marketing texts, there's lots of ways to handle this, but here's my shot (before my morning cup of tea, so I might come back and edit it!) to get the ball rolling.

In fact, I'd turn the sentence round altogether, and have something like: "The trade fair has become/is becoming [depending on what's going on in the surrounding sentences] even more appealing and relevant thanks to..."

I'd certainly suggest using "appealing" instead of "attractive" for "attraktiv" (/"Attraktivitaet") - it's often a slight false friend here, in my view!

Jennifer Caisley
United Kingdom
Local time: 04:50
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 23
Grading comment
VIELEN DANK!!

Peer comments on this answer (and responses from the answerer)
agree  Catriona C.
33 mins
  -> Thank you! :)
agree  Manuela Junghans
1 hr
  -> Thanks, Manuela!
agree  Steffen Walter
1 hr
  -> Thank you, Steffen!
agree  Ramey Rieger (X): or as nouns, gains appeal and relevance.
1 hr
  -> Thank you, Ramey! Absolutely - anything but "attractive"/"attractiveness"!
agree  Andreea Sepi, MCIL (X)
2 hrs
  -> Thanks, Andreea!
agree  Alexander Schleber (X): Agree, also with Ramey's suggestion of using nouns.
2 hrs
  -> Thanks, Alexander!
agree  Gordon Matthews: Excellent suggestion! I agree wholeheartedly!
3 hrs
  -> Thanks, Gordon! :)
agree  writeaway: Marketing into a foreign language is nearly always tricky.
3 hrs
  -> Thank you! And absolutely - but an enjoyable challenge nonetheless!
agree  Klaus Beyer: "Timeliness" is more accurate than relevance, though
11 hrs
  -> Thank you, Klaus! Yes, "aktuell" is a rather tricky one here - I considered "timely", but a "timely" trade fair on emergency services (which I think this is) sounded a little ominous!
agree  Lancashireman: I thought you had this one wrapped up several hours ago, but I've just seen the trendy, alluring version below. // An alluring trade fair? LOL
11 hrs
  -> Thank you! I do like Michael's "allure" here - I'll be filing it away for future use :) // Ha! Definitely works better in some contexts than others!
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11 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
boost its allure and trendsetting status


Explanation:
"Close partnerships with value-oriented stakeholders, organizations, trade associations and interest groups will further boost the trade show's allure and trendsetting status."

Michael Martin, MA
United States
Local time: 23:50
Specializes in field
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in category: 116

Peer comments on this answer (and responses from the answerer)
agree  Adrian MM.: query for an international readership: trendiness instead of trendsetting status....
20 hrs
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22 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Radiate confidence and refresh


Explanation:
To be a game-changer exhude new power of attraction

Inter-Tra
Italy
Local time: 05:50
Works in field
Native speaker of: Native in ItalianItalian
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