Herstellergelder

English translation: Market Development Funds (MDF)

15:06 Aug 25, 2018
German to English translations [PRO]
Tech/Engineering - IT (Information Technology) / IT systems distributors
German term or phrase: Herstellergelder
Hello everyone, this is a heading in a training manual of an IT software systems house.

It continues
"Zahlreiche Softwarehersteller bieten ihren Resellern verschiedenste Partnerprogramme an, in deren Rahmen Vergütungen für bestimmte Dienstleistungen gezahlt bzw. Preisnachlässe gewährt werden können."

I was wondering if anyone has come across "Herstellergelder" before and know the specific IT-industry term in EN?

Many thanks for your help!
Daniel Arnold (X)
Australia
Local time: 16:06
English translation:Market Development Funds (MDF)
Explanation:
https://computermarketresearch.com/co-op-mdf-software-resell... "Co-op dollars and market development funds (MDF) are used in an indirect sales channel, where they are made available by a vendor to help resellers and distributors sell more products and create brand awareness."

I think that is what you are dealing with here. See for example:
- http://www.itkservice.net/index.asp?cmsseiteid=16462&mode=de... "eDays mit Herstellergeldern (WKZ)" : WKZ=Werbekostenzuschuss=Market Development Funds (MDF)
- https://creditreform-magazin.de/2018/06/13/handelsblatt-news... , where the manufacturer provides funds for retrofitting diesel vehicles: "So könnten Verbraucher von solchen Herstellergeldern profitieren"
Selected response from:

Mair A-W (PhD)
Germany
Local time: 16:06
Grading comment
Thanks !!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +2incentives for resellers (bonuses and rebates)
Michael Martin, MA
3Market Development Funds (MDF)
Mair A-W (PhD)


Discussion entries: 1





  

Answers


35 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
incentives for resellers (bonuses and rebates)


Explanation:
It's logically assumed that they're issued by the software makers.

Michael Martin, MA
United States
Local time: 10:06
Specializes in field
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in category: 85
Notes to answerer
Asker: Thanks Martin!


Peer comments on this answer (and responses from the answerer)
agree  philgoddard
50 mins

agree  gangels (X)
3 hrs
Login to enter a peer comment (or grade)

48 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
Market Development Funds (MDF)


Explanation:
https://computermarketresearch.com/co-op-mdf-software-resell... "Co-op dollars and market development funds (MDF) are used in an indirect sales channel, where they are made available by a vendor to help resellers and distributors sell more products and create brand awareness."

I think that is what you are dealing with here. See for example:
- http://www.itkservice.net/index.asp?cmsseiteid=16462&mode=de... "eDays mit Herstellergeldern (WKZ)" : WKZ=Werbekostenzuschuss=Market Development Funds (MDF)
- https://creditreform-magazin.de/2018/06/13/handelsblatt-news... , where the manufacturer provides funds for retrofitting diesel vehicles: "So könnten Verbraucher von solchen Herstellergeldern profitieren"


Mair A-W (PhD)
Germany
Local time: 16:06
Specializes in field
Native speaker of: English
PRO pts in category: 12
Grading comment
Thanks !!
Notes to answerer
Asker: Thanks mate, that's it!

Login to enter a peer comment (or grade)



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