German to English Tech/Engineering Engineering (general)

One final magnet question...

this pertains to an Austrian magnet company which makes electromagnets and actuators. One of the separate pages with limited written context (primarily graphs, contact info) describes a magnet called Blechbuegelmagnet. I can find images of it and can find which subcategory of magnet it falls under but I still do not know how I can identify it for translation. Here is how it appears:

'Guenstig und leicht durch Rahmenbauweise. Daempfungsring zur Daempfung des Anschlaggeraeusches. Offene Bauform mit geschlossenem Joch. Blechbuegelmagnet, extrem klein und mit guter Leistung.'

ideas? Danke im Voraus.