Produktansprache
English translation: sales call
| 16:44 Mar 14, 2013 |
| German to English translations [PRO] Marketing - Computers (general) | |||||||
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|  Selected response from: SBTS United States Local time: 19:19 | ||||||
Grading comment
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| Summary of answers provided | ||||
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| 4 +1 | product claim |
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| 3 | sales call |
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| 3 | product messaging |
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| 2 | product targeting / product appeal |
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| Discussion entries: 4 | |
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Answers
10 mins confidence: 
sales call Explanation: sounds like they would use customer information to decide whom to contact to sell the product. Could also be sales pitch or product pitch |
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4 hrs confidence: peer agreement (net): +1
peer agreement (net): +1product claim Explanation: ... a targeted product claim, i.e. one that speaks to the prospective buyer. |
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4 days confidence:
product targeting / product appeal Explanation: is meant as wooing the product's primary audience |
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23 hrs confidence:
product messaging Explanation: Example from link below: "Und Eva Kreienkamp vom Berliner Marktforschungsinstitut FrischCo. weist darauf hin, dass Frauen die Hauptzielgruppe der Lebensmittelbranche sind: "Frauen tätigen bis zu 90 Prozent aller Haushaltseinkäufe. Männer kommen in der Produktansprache so gut wie gar nicht vor. Das hat natürlich auch Auswirkungen auf ihr Essverhalten und ihre Kochkünste." -------------------------------------------------- Note added at 75 days (2013-05-28 22:57:21 GMT) -------------------------------------------------- "The 5 Questions You Should Ask to Nail Your Product Messaging" (See second reference) Reference: http://www.foodaktuell.ch/report_kaffee.php?id=564 Reference: http://blog.hubspot.com/blog/tabid/6307/bid/33981/The-5-Ques... |
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