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16:38 Mar 14, 2020 |
German to English translations [PRO] Bus/Financial - Business/Commerce (general) / in a Data Privacy document | |||||||
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| Selected response from: Ramey Rieger (X) Germany Local time: 08:52 | ||||||
Grading comment
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Summary of answers provided | ||||
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4 | marketing scores |
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2 +1 | quality score/relevance score (FB) |
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3 | ad(vertising) impact scores |
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Discussion entries: 1 | |
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quality score/relevance score (FB) Explanation: https://en.wikipedia.org/wiki/Quality_Score https://adespresso.com/blog/facebook-ads-relevance-score/ |
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ad(vertising) impact scores Explanation: the item forms part of a list of non-physical assets relevant to a credit assessment. Successful advertising produces what, in a slightly different context of company valuation, is called "goodwill" by accountants. The translation must cover the Werbe part of the term! |
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marketing scores Explanation: "...das ausdrücklich auch das Profiling einschließt, soweit es mit Direktwerbung in Verbindung steht, sind Werbeselektionen und Werbescorings..." https://www.heuking.de/de/news-events/fachbeitraege/orientie... "...which explicitly includes profiling insofar as it is associated with direct marketing, marketing selections and marketing scoring...." https://www.heuking.de/en/news-events/articles/orientation-g... |
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