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French to English translations [PRO] Marketing - Internet, e-Commerce
French term or phrase:décrocheur
This is from an internal marketing study I'm translating for a leading French e-commerce company. It's basically trying to analyse why certain people unsubscribe from their service, which involves lots of emails and offers.
So I know exactly what the term means, but I just can't remember or come up with the English word we'd use in this context.
Here are some examples from the study:
- Etude qualitative internationale sur les décrocheurs
- Au-delà des critiques transverses sur l’expérience client, différents profils de *décrocheurs* se font jour, selon la perception de l’offre X aujourd’hui, l’ancienneté de la relation avec X et le type de shopper
- Les membres *décrocheurs* souhaitent se sentir davantage « chouchoutés » par X
Thanks, Jennifer. This was exactly what I needed and it was a good fit in the context. Phil's additional suggestions could also be useful so I'll enter them in the glossary too. 4 KudoZ points were awarded for this answer