décrocheur

English translation: opt-out

17:10 Jun 30, 2015
French to English translations [PRO]
Marketing - Internet, e-Commerce
French term or phrase: décrocheur
This is from an internal marketing study I'm translating for a leading French e-commerce company. It's basically trying to analyse why certain people unsubscribe from their service, which involves lots of emails and offers.

So I know exactly what the term means, but I just can't remember or come up with the English word we'd use in this context.

Here are some examples from the study:

The title:
- Etude qualitative internationale sur les décrocheurs

Elsewhere:
- Au-delà des critiques transverses sur l’expérience client, différents profils de *décrocheurs* se font jour, selon la perception de l’offre X aujourd’hui, l’ancienneté de la relation avec X et le type de shopper
- Les membres *décrocheurs* souhaitent se sentir davantage « chouchoutés » par X
Dr Andrew Read
United Kingdom
Local time: 23:34
English translation:opt-out
Explanation:
There may be a more official term, but on a vernacular level, we refer to these as "opt-outs".

Some examples:

"Managing multiple mailing lists and tracking group ***opt-outs***"
https://help.salsalabs.com/entries/22461961-Managing-multipl...

"***Opt-outs*** are a great excuse for mini-market research. Call them to find out why they asked to be removed from your list."
http://www.thedatabasediva.com/how-to-profit-from-email-opt-...
Selected response from:

Jennifer Baldwin
Local time: 16:34
Grading comment
Thanks, Jennifer. This was exactly what I needed and it was a good fit in the context. Phil's additional suggestions could also be useful so I'll enter them in the glossary too.
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +5opt-out
Jennifer Baldwin


  

Answers


19 mins   confidence: Answerer confidence 5/5 peer agreement (net): +5
opt-out


Explanation:
There may be a more official term, but on a vernacular level, we refer to these as "opt-outs".

Some examples:

"Managing multiple mailing lists and tracking group ***opt-outs***"
https://help.salsalabs.com/entries/22461961-Managing-multipl...

"***Opt-outs*** are a great excuse for mini-market research. Call them to find out why they asked to be removed from your list."
http://www.thedatabasediva.com/how-to-profit-from-email-opt-...

Jennifer Baldwin
Local time: 16:34
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
Grading comment
Thanks, Jennifer. This was exactly what I needed and it was a good fit in the context. Phil's additional suggestions could also be useful so I'll enter them in the glossary too.

Peer comments on this answer (and responses from the answerer)
agree  Ghyslaine LE NAGARD
11 mins

agree  philgoddard: Or unsubscribers, or leavers.
33 mins

agree  Jenn Mercer
1 hr

agree  Jean-Claude Gouin: What do you think of the word 'quitters'?
1 hr

agree  Paul Jones
4 days
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