This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. French to English
  3. Internet, e-Commerce

Pour la fonction commerciale

14:07 Oct 25, 2011
This question was closed without grading. Reason: Answer found elsewhere

French to English translations [PRO]
Marketing - Internet, e-Commerce / Corporate white paper on CRM
French term or phrase: Pour la fonction commerciale
This is part of the table of contents of a corporate white paper about different modes of CRM (Customer Relations management).

commericale in this document is being used in the dictionary sense of marketing rep (representative).

Since the same document also uses the word maketing, and has a section titled "Pour la fonction marketing" I am looking for some feedback on whether this should be, Sales function or if there is some other nuance I am missing in the French or the English in the way these terms are used. It is the definitely about the marketing/sales rep who works directly with clients.

Sales Rep function sounds wrong in English. My current translation is Sales function. It is about different types of software packages that provide support for sales reps.
Stephanie Ezrol
United States
Local time: 16:45


Summary of answers provided
4 +4For the sales executives
Catharine Cellier-Smart
4Supporting Sales Activities
cc in nyc


  

Answers


11 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
For the sales executives


Explanation:
or possibly "For the sales team".

Based on your explanations this is how I would phrase it.

Catharine Cellier-Smart
Reunion
Local time: 00:45
Native speaker of: English
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Lara Barnett: i like 'team'
11 mins
  -> thank you
agree  piazza d
1 hr
  -> thank you
agree  reeny: Team
2 hrs
  -> thank you
agree  gabiplumm (X)
10 hrs
  -> thank you
neutral  cc in nyc: why for executives? (I think it's rather for the sales reps) // OK, I see that in fact it's used that way, but I still resist. :-| But thanks for the reply! :-)
10 days
  -> "sales executive" is the preferred term for what used to be called "sales reps", nothing to do with "executives literally"
Login to enter a peer comment (or grade)

2 days 11 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Supporting Sales Activities


Explanation:
Or, if you must focus on the employees (though I would not) rather than on the Customer Relationship Management process itself, "Supporting the Sales Force."

What appears to be the source text seems to be process-directed rather than agent-focused:
La fonction commerciale doit être en mesure de consigner chaque détail du processus de vente et d’effectuer rapidement l’action demandée à un moment donné, depuis la phase de détection des opportunités de vente jusqu’à la conclusion de la vente.
Livre Blanc : De l’e-CRM au Social CRM 
http://www.directexperts.com/iso_album/white_paper_du_e-crm_...

Here's a Wiki reference for CRM:
Customer relationship management (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support
http://en.wikipedia.org/wiki/Customer_relationship_managemen...

BTW, here's a quick overview of the difference between sales (la fonction commerciale) and marketing (la fonction marketing: http://marketing.about.com/cs/advertising/a/mrktingvssales.h...

:-)

cc in nyc
Local time: 16:45
Native speaker of: English
PRO pts in category: 4
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search