se lance dans l'aventure

17:22 May 7, 2018 

Mmmm..., what is this?
https://www.google.com/search?q="entrepreneurial adventure"&...

15:45 May 7, 2018 

When in french the word "aventure" is used it can often refer to something that is challenging. Therefore the use of this word suggests that the this is an area of activity that is challenging, encompasing unknowns and likely to require research and means.

In business terms, a company would "enter" into a sector, in this case "Energies Marine..."

I would suggest xxx is entering into the challenging sector of Renewable Marine Energy. xxxxx. They are shown worth of this challenge by virtue of the synergies with their existing sector and expertise.


The expression not mean.

"Breaking new ground (and no new ground as yet been broken).

"Taking the plunge" is not the right register, even though there is a degree of plunge taking

"launches into the adventure". That's not the term used in English and the word entrepreneurial is NOT used.

20:15 May 6, 2018 

is embarking on the new industrial venture of...

18:53 May 6, 2018 

Something like 'joining in' or 'entering the arena' (I wanted to say 'wading in' to fit with naval theme, but that means something else)

18:52 May 6, 2018 

by branching out into this sector

18:44 May 6, 2018 

Great, I think that helps a lot, to explain why this is a new venture for them.
I think you will find it easier if you start off with "se lance dans l’aventure industrielle" — bear in mind that hear, simply 'industrial' would probably be a bit of a faux ami.

18:33 May 6, 2018 

Hello Tony,
The core business of the company is naval construction, and the "synergies" involve logistics, infrastructures and research capabilities.

18:29 May 6, 2018 

I think it's very important to keep the expression together, in order to make proper sense of it in EN. It would also help to know what kind of company XXX is, and e.g. in what respect this is a 'new venture' for them?