concept architectural

English translation: architectural concept

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:concept architectural
English translation:architectural concept
Entered by: philgoddard

14:45 Feb 27, 2013
French to English translations [Non-PRO]
Architecture
French term or phrase: concept architectural
Under a franchise agreement, the franchisee is required to "respecter le concept architectural" of the stores it opens. The term is defined as follows: "une création composée d’un ensemble cohérent d’esquisses et de maquettes couleur, constitutif d’un standard de la configuration architecturale d’une boutique à l’Enseigne. Cette création comprend notamment :
- l’Enseigne du réseau, complétée par la signalisation extérieure et intérieure des Marques apposées sur les Articles vendus,
- le principe de construction des façades,
- le choix et la couleur des matériaux,
- les principes d’implantation du mobilier et de présentation des produits,
- le mobilier (taille, matériaux, couleurs...)".

I'm wondering whether 'Brand Concept' is appropriate or whether I'm completely on the wrong track, so would really appreciate any help on this. Thanks in advance!
Sarah Russell
United Kingdom
Local time: 15:44
architectural concept
Explanation:
Or possibly design concept. It's about the appearance of the shops, so while there will be some overlap with the brand concept, it's not the same thing.
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philgoddard
United States
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +5architectural concept
philgoddard


Discussion entries: 1





  

Answers


5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +5
architectural concept


Explanation:
Or possibly design concept. It's about the appearance of the shops, so while there will be some overlap with the brand concept, it's not the same thing.

philgoddard
United States
Specializes in field
Native speaker of: English
PRO pts in category: 72

Peer comments on this answer (and responses from the answerer)
agree  Miranda Joubioux (X): design concept might be better as you say
5 mins

agree  Helen Shiner: design concept, though architectural concept is obviously fine, too.
1 hr

agree  Verginia Ophof
2 hrs

agree  B D Finch
2 hrs

agree  Elsa Chesnel
3 hrs
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