franchise

12:53 Jul 7, 2012
This question was closed without grading. Reason: Other

English language (monolingual) [PRO]
Bus/Financial - Retail / Merchandizing
English term or phrase: franchise
"Put the premum products within the franchise to draw their attention."

It's a merchandizing instruction for placing products. It looks to me that franchise here is a kind of product porfolio that should be displayed in the front window/shelf , but I can't find any dictionary that supports this thought.

Please kindly confirm the above, or offer the correct meaning of franchise in this context. Thanks!
ErichEko ⟹⭐
Indonesia
Local time: 23:44


SUMMARY OF ALL EXPLANATIONS PROVIDED
4A place defined for the display of specific brand/product
Ashutosh Mitra


  

Answers


10 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
A place defined for the display of specific brand/product


Explanation:
(you are right)In this context....it is merchandizing instruction for placing premium products of a specific brand, for which the place is defined in an area of store.

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Note added at 1 hr (2012-07-07 14:51:57 GMT)
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http://en.wikipedia.org/wiki/Franchising

Obligations of the parties- The place of service has to bear the franchisor's signs, logos and trademark in a prominent place.


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Note added at 1 hr (2012-07-07 14:53:24 GMT)
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http://en.wikipedia.org/wiki/Franchise

Ashutosh Mitra
India
Local time: 22:14
Native speaker of: Native in HindiHindi, Native in EnglishEnglish
Notes to answerer
Asker: Hi Ashutosh, could you provide reference to support this? Thanks.

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