Recognizing and resisting hype

English translation: able to see hype for what it is and not fall for it

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	Recognizing and resisting hype
Selected answer:	able to see hype for what it is and not fall for it
Entered by:	Yvonne Gallagher

14:54 Jul 21, 2016

English language (monolingual) [PRO]
Marketing - Marketing / Market Research / Innovation

English term or phrase: Recognizing and resisting hype

• 15) On a scale of 1 to 10, where 10 is absolutely excellent and 1 is very poor, how would you rate your organization across the following technology-related competencies?

Adapting/updating technology to benefit the organization and/or customers/consumers

Scaling up use of technology

Managing technology to keep pace with the market

Monetizing or commercializing technology

Recognizing and resisting hype

Investing in the right technology for the organization

Muhammad Said KudoZ activity Questions: 241 (none open) (13 closed without grading) Answers: 885 Egypt
Local time: 04:42

able to see hype for what it is and not fall for it

Explanation:
resist=NOT TO succumb to it/be taken in by it/be hoodwinked

it...hype =exaggeration over-inflated praise etc

http://www.oxforddictionaries.com/definition/english/hype

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Note added at 31 mins (2016-07-21 15:25:15 GMT)
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in other words, don't believe everything you read or hear!

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Note added at 32 mins (2016-07-21 15:26:53 GMT)
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http://www.merriam-webster.com/dictionary/resist

Selected response from:

Yvonne Gallagher
Ireland
Local time: 03:42

Grading comment

Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer

SUMMARY OF ALL EXPLANATIONS PROVIDED

4 +8

able to see hype for what it is and not fall for it

Yvonne Gallagher

Answers

29 mins confidence:

peer agreement (net): +8

recognizing and resisting hype

able to see hype for what it is and not fall for it

Yvonne Gallagher
Ireland
Local time: 03:42
Works in field
Native speaker of:

English
PRO pts in category: 20

Grading comment

Selected automatically based on peer agreement.

Notes to answerer

Asker: I appreciate it!

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Recognizing and resisting hype

English translation: able to see hype for what it is and not fall for it

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Recognizing and resisting hype

English translation: able to see hype for what it is and not fall for it

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