14:08 Feb 10, 2017
another way of looking at it.
I was going to put another answer last night of "recurring theme" and then thought people might think I was being pedantic. But I see that BDF has had the same idea so have to agree with her. My thought on this:
I'd see a "cliché" as quite negative and yes, as a trite expression and "shopworn" seems to back this but the context tells us that these case studies invariably demonstrate that the 3 named companies differentiate themselves from similar companies.
So yes, the same phrases keep recurring but I think it preferable to focus on the significant fact that everyone knows about this theme of superior, "legendary" customer service. If people were bored they would not be talking about them still: "often tell the tales".
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peer agreement (net): +3
