St. Louis frame of mind

English translation: The way of thinking of in Saint Louis

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	St. Louis frame of mind
Selected answer:	The way of thinking of in Saint Louis
Entered by:	Jenni Lukac (X)

12:00 Nov 29, 2013

English language (monolingual) [PRO]
Marketing - Food & Drink / Globalisation of the beer market

English term or phrase: St. Louis frame of mind

Anheuser-Busch just stood by the shore and watched the boat called globalisation disappear on the horizon. It may have had something to do with the St. Louis frame of mind.

Anheuser-Busch was located in St. Louis, so far so good. But I am clueless about what a St. Louis frame of mind is. Lindbergh's plane was also called the Spirit of St. Louis, but I cannot see any connection. Something to do with the fact that the Southern US states are said to be slow and peaceful? Americans, to the fore.

TIA

Edith Kelly KudoZ activity Questions: 644 (none open) (1 without valid answers) (56 closed without grading) Answers: 9573 Switzerland
Local time: 13:00

The way of thinking of (people/business in this case) in Saint Louis

Explanation:
The perspective of people/ businesspeople in St. Louis, where this brewer is headquartered.

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Note added at 25 mins (2013-11-29 12:25:35 GMT)
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(It's meant sarcastically. One example of a sentimental use of a similar expression "state of mind" is Billy Joel's hit "A New York State of Mind":http://www.youtube.com/watch?v=UZh8YjbDiVk

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Note added at 27 mins (2013-11-29 12:27:24 GMT)
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This is obviously subjective and in this case, one would need to read the entire text, but I'd suppose that people in St. Louis felt secure that globalization wouldn't threaten their core industry or industries.

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Note added at 41 mins (2013-11-29 12:42:16 GMT)
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The observation that the boat of globalization "disappeared on the horizon" is ambiguous. A Wiki on the St. Louis economy states that "St. Louis (has) the 21st highest GMP in the United States" and a diversified economy. Healthcare is currently one of its largest industries. Anheuser_Busch is now part of a Belgian-Brazilian multinational beverage and brewing company headquartered in Leuven, Belgium. "It is the world's largest brewer with nearly 25 percent global market share and the third largest fast-moving consumer goods company by firm value (as of March 2012)."http://en.wikipedia.org/wiki/Anheuser-Busch_InBev
So I'd say that while the city hasn't been hurt by globalization in this case (the company still has very profitable operations in the US), it isn't leading in the globalization game of power, which for this company has shifted to Brussels. This may be due to a certain level of complacency or resignation. The US is a big market and many US companies don't look beyond their own borders.

Selected response from:

Jenni Lukac (X)
Local time: 13:00

Grading comment

Thanks Jenny. Not convinced though. I will not enter into glossary, might be misleading.
2 KudoZ points were awarded for this answer

SUMMARY OF ALL EXPLANATIONS PROVIDED

4 +1

St Louis insularity

Carol Gullidge

4 +1

The way of thinking of (people/business in this case) in Saint Louis

Jenni Lukac (X)

peaceful, serene

acetran

Discussion entries: 4

Answers

39 mins confidence:

peer agreement (net): +1

st. louis frame of mind St Louis insularity

Explanation:
It seems that St. Louis is renowned for being 'insular'. I googled it, and this is what came up (just a selection from the 1st page):

1. Dethroning the King: Case Study in American Insularity www.expat-chronicles.com/.../dethroning-king-budweiser-anhe...‎

2.    5 Sep 2012 - Americans are infamous for their insularity. Of all American cities, St. Louis may be the most insular. A medium-sized, conservative city located ...

  

3.    19 Aug 2011 - "St. Louis is a very insular place," she says. The high school question might be seeking to make connections or to peg people, but for people ... 

 

4.    10 Oct 2012 - Why have anything cultural when you can get all you need at the Walmart. St. Louis is too insular and too stupid to realize it, and, worse, they're ...
 
 
5.    by Aaron Perlut - in 213 Google+ circles 12 Dec 2011 - It was an insular reaction from someone in a region that has historically ... Six years ago my wife and I reluctantly moved to St. Louis but very ...   

6.  Born in the MSA: Most people who live in St. Louis were born here ... blog.ewgateway.org/born-in-the-msa/‎

7.    18 Nov 2011 - St. Louis often is criticized as stodgy, not open to change, too insular, and not up- to-date. Image-wise, it sometimes is viewed as unattractive to ...
  
8.  Urban Dictionary: st. louis www.urbandictionary.com/define.php?term=st. louis‎
   Home to Budweiser, the St. Louis Cardinals and the Gateway Arch, this city of roughly ... It's pretty much Boston-on-the-Mississippi: mostly Catholic, very insular , ...

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Note added at 41 mins (2013-11-29 12:41:52 GMT)
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Sorry, I appear to have demolished most of the links; however, if you Google "St Louis" and "insular", you should get the same results! Hth!

Carol Gullidge
United Kingdom
Local time: 12:00
Specializes in field
Native speaker of:

English

Peer comments on this answer (and responses from the answerer)

agree

Yvonne Gallagher: yep, way I read it too. So insular (and complacent)they "let the boat sail over the horizon" and did nothing to stop it...so globalisation taking business away

10 mins

-> thanks gallagy2! I was thinking about insularity versus globalisation :) Obviously, complacency comes into the equation too

neutral

writeaway: but your refs only focus on insularity. not sure such an interpretation is correct. imo this is too specific unless someone really knows what they mean. Not sure that just surfing the web will do it in this case.

12 mins

-> Indeed, it was specifically a comparison of "insularity" versus "globalisation", which seemed to show a pretty convincing result! And I was also looking for something a little snappy, and which was not simply a paraphrase of the header term.

22 mins confidence:

peer agreement (net): +1

st. louis frame of mind

The way of thinking of (people/business in this case) in Saint Louis

Jenni Lukac (X)
Local time: 13:00
Native speaker of: English
PRO pts in category: 10

Grading comment

Thanks Jenny. Not convinced though. I will not enter into glossary, might be misleading.

Notes to answerer

Asker: Thanks, that I know but how do people in St. Louis think. Is this something only an American can know?

Asker: Thanks, I know that, too. It's indeed sarcastic. But this still does not give me any idea HOW they think or what the expression may stand for. Slow frame of mind? Complacent frame of mind?

Asker: so you think it is complacent?

2 hrs confidence:

st. louis frame of mind peaceful, serene

Explanation:
With its French past and waves of Catholic immigrants in the 19th and 20th centuries, from Ireland, Germany and Italy, St. Louis is a major center of Roman Catholicism in the United States. St. Louis boasts the largest Ethical Culture Society in the United States. Several places of worship in the city also are noteworthy, such as the Cathedral Basilica of St. Louis, home of the world's largest mosaic installation.

acetran
Works in field
Native speaker of:

Hindi,

English
PRO pts in category: 4

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English translation: The way of thinking of in Saint Louis

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