14:47 Jul 26, 2013 |
English language (monolingual) [PRO] Marketing - Food & Drink / Article on Whiskey and Bourbon | |||||||
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| Selected response from: Mark Nathan France Local time: 07:57 | ||||||
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this is complicated and you need to see the explanation below Explanation: Essentially, your interpretation seems correct to me, except for the quotation marks that make it look like you believe that the author believes that the wine snob in question consciously believes that bourbon should taste like wine. I believe that the author does not believe that the wine snob consciously believes that bourbon should taste like wine. Far from that! On the contrary, the wine snob doesn't believe anything consciously, he just doesn't have a clear idea of what he's doing and is therefore swayed by his wine tastes that (as we all know but the wine snob doesn't realise) don't apply to bourbon. |
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they have bought the whiskey because of a WINE expert's opinion Explanation: I read the article which I thought was quite entertaining - the key being the title "money talks and bullshit walks". I would say that first the author is not happy about a wine expert such as Robert Parker presenting himself as a bourbon expert; second, the author is concerned at the impact this may have on the fine bourbon market - i.e. inflate prices/reduce availability for genuine bourbon lovers. The author considers that the basis of this sudden new interest in bourbon is, essentially, bullshit (winelovers buying whiskey because a wine guru tells them to). The author hopes that this will be a temporary situation - the winelovers will come to their senses and remember that it is wine that they really like... At the end of the day "bullshit will walk". |
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