On the union banner

English translation: the physical sign in the street

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:on the union banner
Selected answer:the physical sign in the street
Entered by: Charles Davis

17:48 Mar 27, 2017
English language (monolingual) [PRO]
Business/Commerce (general)
English term or phrase: On the union banner
Hello everyone,

Subaru of Wichita, a new and used vehicle dealership in Kansas, created a wave of attention based on how they hugged their offstage haters.

It all started with some drywall. In 2014, the dealership spent | 112 | $1.5 million to refurbish their facility. Seeking to keep all project revenue in the local economy, the company employed a local con-tractor, used a local bank for funds, and sourced local suppliers. After the project was completed, the trouble began.

Protestors on behalf of Carpenters’ Union Local 201 appeared, setting up an enormous sign on the public easement in front of the dealership. ***The sign, approximately thirty feet long, read Shame on Subaru of Wichita, with smaller notations of “Labor Dispute” in the top corners***.

Evidently, a small portion of the remodeling project required new drywall. The local contractor and construction firm solicited several bids for the work from Wichita­-area drywall professionals, and selected the lowest bid, which came from a nonunion business, trig-gering the protests. In addition to the sign, ***the union also posted a flyer on its website, taking the dealership to task***.

Subaru of Wichita didn’t agree that they were “desecrating the American way of life” (the union’s words), given that they had made every effort to use local suppliers. With that in mind, the business didn’t take it personally, but they did respond, first online by address-ing each of the union’s claims on the dealership website, and then offline.

Says media and marketing manager Aaron Wirtz, “Online or offline, we always want to respond in ways that are in keeping with who we are as a company. One of the tenets of our company is that we are a golden rule dealership. We do unto others as we would want them to do unto us. But it’s also a big part of who we are, to not just simply take whatever is thrown at us. ***On the union banner***, we acknowledge your right to say those things. However, since we disagree, we are going to respond in ways that are in keeping with who we are. So it’s not about attacking with nastiness or hostility. It’s about responding in ways that are in keeping with us.”

Does "On the union banner, we acknowledge your right to say those things" refer to

1). The sign, approximately thirty feet long, read Shame on Subaru of Wichita, with smaller notations of “Labor Dispute” in the top corners

or to

2) the union also posted a flyer on its website, taking the dealership to task

or to something else?

Thank you.
Mikhail Korolev
Local time: 13:13
the physical sign in the street
Explanation:
I think "banner" refers to the large sign the union hung opposite the dealership. A trade union's "banner" can be its own flag or standard, carried in processions on Labour Day, for example, but it often refers to a large sign like this. It's possible they're also referring metaphorically to the online flyer, but "banner" on the Internet has a different meaning, a form of advertising embedded in a web page. It would not be the right term to apply to the union's flyer on its website, which was clearly not a "banner" in this sense, so I don't think it's likely that they're referring to it.

https://en.wikipedia.org/wiki/Web_banner
Selected response from:

Charles Davis
Spain
Local time: 11:13
Grading comment
Thank you, Charles.
4 KudoZ points were awarded for this answer



SUMMARY OF ALL EXPLANATIONS PROVIDED
4 +5the physical sign in the street
Charles Davis


  

Answers


33 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +5
on the union banner
the physical sign in the street


Explanation:
I think "banner" refers to the large sign the union hung opposite the dealership. A trade union's "banner" can be its own flag or standard, carried in processions on Labour Day, for example, but it often refers to a large sign like this. It's possible they're also referring metaphorically to the online flyer, but "banner" on the Internet has a different meaning, a form of advertising embedded in a web page. It would not be the right term to apply to the union's flyer on its website, which was clearly not a "banner" in this sense, so I don't think it's likely that they're referring to it.

https://en.wikipedia.org/wiki/Web_banner

Charles Davis
Spain
Local time: 11:13
Native speaker of: Native in EnglishEnglish
PRO pts in category: 88
Grading comment
Thank you, Charles.

Peer comments on this answer (and responses from the answerer)
agree  Mark Nathan: that's the way I read it
30 mins
  -> Thanks, Mark :)

agree  Tony M
1 hr
  -> Thanks, Tony :)

agree  Piyush Ojha
3 hrs
  -> Thanks, Piyush :)

agree  Yasutomo Kanazawa
11 hrs
  -> Thanks, Yasutomo-san :)

agree  acetran
22 hrs
  -> Thanks, acetran :)

neutral  B D Finch: Yes, but ... "On the union banner, ..." means "With regard to the union banner".
1 day 23 hrs
  -> Well, it might, but I don't think it does. I think it means "We acknowledge your right to say those things on the union banner". It's your banner, so you can say what you like on it.
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