To punch the pipe

06:33 Dec 31, 2017 

Dear Saghir,
Have you got further update regarding the said Kudoz?

08:10 Dec 12, 2017 

I contacted the client to explain whether should it be translated in literal sense or idiomatic. Couldn't get a reply yet, however, I am thinking like "to start something". The text is:

[1][1] Please note that the following question will be repeated 11 times with different combinations of 5 statements.
This helps us understand what’s important to you.[1][1]
11/11
[1}Now we will discuss one messaging app in more detail:
WhatsApp.{1]
[1][1]
[1}For the next series of questions, we will show you different ways to describe WhatsApp. {2]
To punch the pipe
[1}As technology becomes more complicated, WhatsApp remains a free, simple, and intuitive way to connect with others.{2]
Every feature from messages, groups, voice and video calls, to payments is designed to be simple and intuitive so that anyone can use it, anywhere in the world.
[1}WhatsApp was built with strong privacy and security principles to protect the personal content users share.{2]
To get started on WhatsApp, you only need to provide a phone number, not your full name, address, or email.
To protect your messages, WhatsApp uses end-to-end encryption to prevent unintended recipients from accessing them.
[1}From the beginning..

23:51 Dec 11, 2017 

More context is required. What does the app do? Need more examples of how this phrase is used. Is it a proper name/term specific to this app, or a general terms used to describe something about the app.

It would be most helpful if there is a website for this product that can be accessed to see the term being used.