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banner blindness

Ukrainian translation: банерна сліпота

For term searches and specialty glossaries, please try the new GBK glossaries
00:54 Oct 9, 2020
English to Ukrainian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Marketing / Market Research
English term or phrase: banner blindness
Definition from MarketingTerms.com:
the tendency of web visitors to ignore banner ads, even when the banner ads contain information visitors are actively looking for.

Example sentence(s):
  • We first documented banner blindness among web users in 1997, through traditional usability testing. Then, we replicated this finding in more detail in 2007 when we conducted a major eyetracking study. Nielsen Norman Group
  • To overcome banner blindness, create better ads. How? By concentrating on what your visitors are interested in. It’s about their needs, not yours! Jeff Bullas
  • A recent report by Mary Meeker suggested that personalisation was the key to overcoming banner blindness or ad fatigue. Bannerflow
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


This question is closed

Ukrainian translation:банерна сліпота
Definition:
Банерна сліпота — явище, за якого відвідувачі вебсайту свідомо чи несвідомо ігнорують інформацію, що нагадує банери; іншими словами, рекламна сліпота, або банерний шум.
Selected response from:

Vladyslav Golovaty
Ukraine
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
5 +3банерна сліпота
Vladyslav Golovaty


  

Translations offered


52 mins   confidence: Answerer confidence 5/5 peer agreement (net): +3
банерна сліпота


Definition from uk.wikipedia.org:
Банерна сліпота — явище, за якого відвідувачі вебсайту свідомо чи несвідомо ігнорують інформацію, що нагадує банери; іншими словами, рекламна сліпота, або банерний шум.

Example sentence(s):
  • Банерна сліпота користувачів знижує ефективність навіть найпривабливіших банерів. - webstudio2u.net/ua  
  • Експерименти та дослідження довели, що банерна сліпота — це не міф, а яскравість та привабливість картинки не впливає на реакцію відвідувачів вебсайту. І хоча з банерною сліпотою маркетологи можуть поборотись, справжня загроза для банерів ховається за додатками, що блокують рекламу в інтернеті. - bazilik.media  

Explanation:


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Note added at 3 days 7 hrs (2020-10-12 08:21:13 GMT) Post-grading
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Дякую!
Vladyslav Golovaty
Ukraine
Local time: 15:34
Native speaker of: Native in EnglishEnglish, Native in RussianRussian
PRO pts in category: 12

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Tetiana Tkachenko
6 hrs
  -> Щиро дякую, Тетяно!
Yes  Yuri Larin
10 hrs
  -> Щиро дякую, Юрію!
Yes  Veronika Zatsarynna
11 hrs
  -> Щиро дякую, Вероніко!
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