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surround session

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13:58 Mar 29, 2010
English to Ukrainian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Internet, e-Commerce, Marketing / Market Research
English term or phrase: surround session
Definition from Crucial Marketing:
Advertising sequence in which a visitor receives ads from one advertiser throughout an entire site visit.

Example sentence(s):
  • Although a surround session actually continues until the user leaves the site, NYTimes.com said it plans to package and sell sessions using a minimum of five pages' worth of ads. Incisive Interactive Marketing LLC
  • The focus of Surround Sessions is to expose a user to the messaging of an exclusive advertiser for an extended period of time, in an effort to improve advertising efficiency. Dynamic Logic Inc.
  • A surround session is "triggered" when the user hits an agreed page, and then for the next 6-8 pages that user sees only advertising from one advertiser. The Guardian
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Summary of translations provided
4Об'єктно орієнтована реклама
Oleksandr Kutovyi


  

Translations offered


2371 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
Об'єктно орієнтована реклама


Definition from own experience or research:
Тобто при відвідуванні сайтів (переважно онлайн-магазинів) існують такі програми, які враховують ваші дії там, тобто - інтереси, за допомогою чого вже на інших сайтах через проміжки часу з'являються такі маленькі об'яви, на яких вказаний продукт, котрим ви цікавились, але вже з певною знижкою. Саме цей процес, я вважаю, і описує ваш термін, тобто - "навколишня сессія" - сессія, в якій ви не приймаєте участі, а за вас це робить програма.

Example sentence(s):
  • Об'єктна реклама допомогає продавцям краще контактувати з кінцевим покупцем. - Власне 
Oleksandr Kutovyi
Ukraine
Native speaker of: Native in RussianRussian, Native in UkrainianUkrainian
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