GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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11:23 Jan 2, 2014 |
English to Slovak translations [PRO] Marketing - Business/Commerce (general) / služby | |||||||
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| Selected response from: Tomas Foltyn Slovakia Local time: 07:31 | ||||||
Grading comment
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Summary of answers provided | ||||
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4 +3 | plán pre zákazníka |
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3 +2 | plán starostlivosti o zákazníkov |
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3 | účtovný plán |
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účtovný plán Explanation: Áno mal by to byť účtovný plán. Aj keď chýba kontext. |
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plán starostlivosti o zákazníkov Explanation: „Accounti" sú niečo ako zákazníci/klienti firmy, „key accounts“ sú kľúčoví zakázníci a pod. Account plan bude mňa plán starostlivosti o týchto „accountov". t. j. zákazníkov/klientov. Odkazy dole napovedia viac, prípadne pozrite na http://www.pharmaphorum.com/articles/what-is-key-account-man... Je tam viacero definícii „account", väčšina z nich sa točí okolo toho istého, napr.: An account is a sales/business term to describe an established book of business. Typically, an account is synonymous with a specific client company, example: in pharma, a wholesaler could be an account, a specific hospital would be an account, a chain of pharmacies could be an account. When setting out to write or optimize a strategic account plan (the playbook for managing strategic customers / key accounts) to some, a reasonable first step may be searching the web for a strategic account plan template or for examples of actual account plans used by organizations in your industry or other reputable B2B sales organizations. http://chapmanhq.com/the-anatomy-of-a-strategic-account-plan... http://en.wikipedia.org/wiki/Account_planning http://www.scuserresearch.com/strategies/tool-account-plan-t... |
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Grading comment
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1 hr confidence: peer agreement (net): +3
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