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12:47 Dec 19, 2016 |
English to Serbian translations [PRO] Marketing - Telecom(munications) / Telco and banking merger | |||||||
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| Selected response from: Nebojša Mihaljević Montenegro Local time: 17:07 | ||||||
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Summary of answers provided | ||||
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4 +1 | ponuda skupljih proizvoda |
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4 | tehnike uvećane prodaje |
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Summary of reference entries provided | |||
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Upselling |
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up sell offers tehnike uvećane prodaje Explanation: termin u upotrebi u marketingu, mada sam video da se koristi i up selling tehnika http://edukacija.rs/poslovne-vestine/marketing/cross-selling... |
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up sell offers ponuda skupljih proizvoda Explanation: U skladu sa sljedećim značenjem pojma „up sell“: http://www.efpr.edu.rs/Ekonomski pogledi/2-2009 PDF/4.pdf Na sličan način, pojam „cross sell offers“ mogao bi opisno da se prevede izrazom „ponuda komplementarnih proizvoda“. |
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2 hrs |
Reference: Upselling Reference information: Upselling is a sales technique whereby a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale. While it usually involves marketing more profitable services or products,[1] it can be simply exposing the customer to other options that were perhaps not considered. (A different technique is cross-selling in which a seller tries to sell something else.) In practice, large businesses usually combine upselling and cross-selling to maximize profit. * * * 1) Jačanje profitabilnosti postojećih potrošača, kao i jačanje njihove aktivne uloge u maloprodajnom poslovanju, ostvaruje se podizanjem kvaliteta usluživanja potrošača, sugerisanjem komplementarnih (cross-selling) ili savršenijih proizvoda (up-selling). Takođe, agent može potrošaču predložiti sličan proizvod, boljeg kvaliteta ili karakteristika, što je poznato kao up-selling. SOURCE: UNIVERZITET U BEOGRADU EKONOMSKI FAKULTET - BEOGRAD Jelena S. Stanković UPRAVLJANJE PROMENAMA U ODNOSIMA SA POTROŠAČIMA U MALOPRODAJNOM POSLOVANJU - doktorska disertacija - Beograd, 2008. god. MENTOR: Prof. Dr Goran Petković Ekonomski fakultet, Beograd |
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