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Display and Banner Advertising

Serbian translation: Internet oglašavanje uključujući banere

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Display and Banner Advertising
Serbian translation:Internet oglašavanje uključujući banere
Entered by: Bogdan Petrovic

05:28 Jul 3, 2013
English to Serbian translations [PRO]
Tech/Engineering - Internet, e-Commerce / rules on digital communication
English term or phrase: Display and Banner Advertising
Display and Banner Advertising
A type of online advertising where text and/or images are displayed for
promotional purposes. A widely used form is by banners which may use
animation, sound or video to gain attention.

Oglašavanje banerima. Buni me ovo "display"
Bogdan Petrovic
Serbia
Local time: 11:15
Internet oglašavanje uključujući banere
Explanation:
here "display advertising" means advertising by means of showing advertisement on a computer display (PC monitors, smartphone screens etc.)

"Display and Banner Advertising" is an unfortunate amalgam; "display advertising" is a broad general category covering here all form of on-line advertising (ads that are displayed on users' screens - PC monitors, smartphone screens, anything with a screen connected to the Web), while "banners" (onscreen banners) are just one form of online display advertising.

"Display advertising" would include banners on webpages, but also all other forms of advertising on the web, like whole web pages being one ad.

"Display advertising

Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces.

Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective. An example of textual advertisements is commercial messages sent to mobile device users, or email.

One common form of display advertising involves billboards. Posters, fliers, transit cards, tents, scale models are examples of display advertising.

On the Internet
See also: Web banner, Online advertising, and Cost per impression

Display advertising also appears on the Internet, as a form of online advertising. Display advertising appears on web pages in many forms, including web banners. Banner ad standards continue to evolve...."

[http://en.wikipedia.org/wiki/Display_advertising]
Selected response from:

Daryo
United Kingdom
Local time: 10:15
Grading comment
Hvala!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1Internet oglašavanje uključujući banere
Daryo
3 +1multimedijalno oglašavanje i oglašavanje pomoću banera
Marija Petrovic (X)
4 -1oglašavanje pomoću promotivnih displeja i banera
Goran & Snežana Erdei


  

Answers


3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): -1
display and banner advertising
oglašavanje pomoću promotivnih displeja i banera


Explanation:
Na ovoj adresi http://www.nsgrafoprom.com/index.php?option=com_content&view...

imate na levoj strani link pod naslovom Promotivni displeji. Tu možete videti šta sve spada u te displeje koji se koriste za reklamiranje.

Još jedan primer: Promotivni displej sa izuzetno lakom konstrukcijom. Vrlo lako se sklapa i transoptuje u pripadajucoj torbi.
http://www.oracalpolikarbonati.com/promo-pultovi/88-promo-pu...

Goran & Snežana Erdei
Serbia
Local time: 11:15
Works in field
Native speaker of: Native in SerbianSerbian
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
disagree  Daryo: "Vrlo lako se sklapa i transportuje u torbi."? ovde je u pitanju oglašavanje na ekranu kompjutera
47 mins
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4 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
display and banner advertising
multimedijalno oglašavanje i oglašavanje pomoću banera


Explanation:
Ovo je zvanični Google prevod izvornog termina. Koristi se na zvaničnom AdWords blogu na srpskom: http://goo.gl/TnSYM

--------------------------------------------------
Note added at 4 hrs (2013-07-03 10:10:46 GMT)
--------------------------------------------------

Dodatne reference sa Adwords Help sajta:
engleski: https://support.google.com/adwords/answer/2404178?hl=en
srpski: https://support.google.com/adwords/answer/2404178?hl=sr
Primeri:
EN: The Display Network and Ads tabs provide the statistics to help you evaluate your ad performance, whether you’re new to display advertising and just want the basics or have been doing display advertising for awhile and want to delve into your performance and audience stats to get even more out of your campaigns.

SR:
На картицама Мрежа мултимедијалног оглашавања и Огласи наведени су статистички подаци који ће вам помоћи да процените учинак огласа. Ови подаци ће вам помоћи без обзира на то да ли тек од недавно користите мултимедијално оглашавање и желите само основне информације или се већ неко време бавите мултимедијалним оглашавањем и желите да детаљније истражите статистику учинка и публике како бисте остварили још боље резултате у кампањама.


    Reference: http://adwords-rs.blogspot.com/2011/07/google.html
    Reference: http://www.clickis.eu/digitalni-marketing-online-kampanje/
Marija Petrovic (X)
Serbia
Local time: 11:15
Specializes in field
Native speaker of: Native in SerbianSerbian

Peer comments on this answer (and responses from the answerer)
neutral  Daryo: "multimedia" je bio vrlo pomodan izraz pre 20 godina kada su kompjuteri po prvi put stekli "zvuk i fotke" (ne i video) // otkada prevodioci koji je angažovao Google imaju ovlašćenje države Srbije da određuju šta je "zvanični" prevod?
52 mins
  -> Hvala na komentaru. U pitanju je prevod koji je zvaničan samo za potrebe Google-a, ne države Srbije.
agree  zoe1
2 hrs
  -> Hvala!
Login to enter a peer comment (or grade)

5 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
display and banner advertising
Internet oglašavanje uključujući banere


Explanation:
here "display advertising" means advertising by means of showing advertisement on a computer display (PC monitors, smartphone screens etc.)

"Display and Banner Advertising" is an unfortunate amalgam; "display advertising" is a broad general category covering here all form of on-line advertising (ads that are displayed on users' screens - PC monitors, smartphone screens, anything with a screen connected to the Web), while "banners" (onscreen banners) are just one form of online display advertising.

"Display advertising" would include banners on webpages, but also all other forms of advertising on the web, like whole web pages being one ad.

"Display advertising

Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces.

Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective. An example of textual advertisements is commercial messages sent to mobile device users, or email.

One common form of display advertising involves billboards. Posters, fliers, transit cards, tents, scale models are examples of display advertising.

On the Internet
See also: Web banner, Online advertising, and Cost per impression

Display advertising also appears on the Internet, as a form of online advertising. Display advertising appears on web pages in many forms, including web banners. Banner ad standards continue to evolve...."

[http://en.wikipedia.org/wiki/Display_advertising]

Daryo
United Kingdom
Local time: 10:15
Native speaker of: Native in SerbianSerbian, Native in FrenchFrench
PRO pts in category: 12
Grading comment
Hvala!

Peer comments on this answer (and responses from the answerer)
agree  zoe1: Može i display oglašavanje. Mada ste vi bolje preveli. http://www.interartmedia.net/portfolio/display-oglasavanje
1 hr
  -> Хвала!
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