commodity-based organization

Russian translation: товарная компания

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:commodity-based organization
Russian translation:товарная компания
Entered by: Olga Sinitsyna

14:26 Mar 15, 2014
English to Russian translations [PRO]
Bus/Financial - Management
English term or phrase: commodity-based organization
Explanation: Помогите, пожалуйста, перевести вышеуказанную фразу

Контекст (из резюме)

Developed a business plan to change company's business model from commodity-based to product marketing-based organization
blue_roses
товарная компания
Explanation:
Разработал бизнес-план перехода товарной компании на новую организационную бизнес-модель, ориентированную на маркетинг продукта.

В отличие от товара, продукт - более комплексное предложение, учитывающее потребности клиента и рыночный спрос (включая рекламу, упаковку, сервисное обслуживание и т.п.)

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Note added at 2 days23 hrs (2014-03-18 14:25:12 GMT)
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"Examples of Commodity-Based Industries:
Box stores are brimming with the products of commodity-based industries. These include nuts and bolts, wood products and construction materials. Over time, some industries have become commodity based. For example, many consumers feel that one airplane seat is as good as another and therefore book the cheapest tickets. Similar attitudes have developed about banks, computers and stockbrokers. If customers are indifferent to the brand name on a product or service, the industry producing that offering is commodity-based".
Selected response from:

Olga Sinitsyna
Russian Federation
Local time: 00:18
Grading comment
Большое спасибо, Ольга!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1компания, торгующая сырьем (сырьевыми товарами)
Natalia Volkova
4товарная компания
Olga Sinitsyna


  

Answers


29 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
компания, торгующая сырьем (сырьевыми товарами)


Explanation:
организация, ориентированная на сырье (с сырьевые товары)
работающая с сырьем (сырьевыми товарами)
торгующая сырьем (сырьевыми товарами)

(речь о переориентации компании)

Natalia Volkova
Russian Federation
Works in field
Native speaker of: Russian
PRO pts in category: 14

Peer comments on this answer (and responses from the answerer)
agree  *Alena*
1 day 5 mins
  -> Спасибо, Алена!
Login to enter a peer comment (or grade)

8 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
товарная компания


Explanation:
Разработал бизнес-план перехода товарной компании на новую организационную бизнес-модель, ориентированную на маркетинг продукта.

В отличие от товара, продукт - более комплексное предложение, учитывающее потребности клиента и рыночный спрос (включая рекламу, упаковку, сервисное обслуживание и т.п.)

--------------------------------------------------
Note added at 2 days23 hrs (2014-03-18 14:25:12 GMT)
--------------------------------------------------

"Examples of Commodity-Based Industries:
Box stores are brimming with the products of commodity-based industries. These include nuts and bolts, wood products and construction materials. Over time, some industries have become commodity based. For example, many consumers feel that one airplane seat is as good as another and therefore book the cheapest tickets. Similar attitudes have developed about banks, computers and stockbrokers. If customers are indifferent to the brand name on a product or service, the industry producing that offering is commodity-based".


    Reference: http://smallbusiness.chron.com/commoditybased-industry-75464...
    Reference: http://www.psi.lib.ru/soveti/solomat/trmen2.htm
Olga Sinitsyna
Russian Federation
Local time: 00:18
Works in field
Native speaker of: Russian
PRO pts in category: 4
Grading comment
Большое спасибо, Ольга!
Login to enter a peer comment (or grade)



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