house ads

Portuguese translation: Banner autopromocional

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	house ads
Portuguese translation:	Banner autopromocional
Entered by:	Sonny Tissot

For term searches and specialty glossaries, please try the new GBK glossaries

07:56 Feb 23, 2009

English to Portuguese translations [PRO]
Marketing - Advertising / Public Relations

English term or phrase: house ads

Definition from AdGlossary:
A type of banner advertisement that a web site publisher runs in an ad space when no paying advertisement is available to fill the space. Typically filled with an advertisement promoting one of the web sites services, products or features.

Example sentence(s):

For one, the company will be serving almost no house ads, according to its president, Rick Boyce. Instead, it will roll out larger ad sizes -- similar to publishers including CNET, who are offering products that include only one, large-size advertising position per page. Adapt SEM
Some of these targeted banners were house ads, promotions for the newspaper. House ads were coded as banners. Teasers to "inside" content sometimes looked like banner ads. They were not coded. The CCJA online
The numbers they must face are not pretty. Clickthrough rates on banner ads are clearly less than stellar (generally found to be less than 0.5 percent on average), and a recent study by AdRelevance, a division of Media Metrix, found that nearly 20 percent of online advertising consists of self-promotional house ads. Internet World Magazine

Glossary-building KudoZ

This question was created by:

Glossary-building KudoZ

This question is closed

Banner autopromocional

Definition:
Pela própria definição apresentada acima, é um banner do próprio website, usado para preencher espaços não comercializados para anunciantes.

Selected response from:

Sonny Tissot
Brazil

Grading comment

4 KudoZ points were awarded for this answer

Summary of translations provided

4 +3

Banner autopromocional

Sonny Tissot

Translations offered

2 hrs confidence:

peer agreement (net): +3

Banner autopromocional

Definition from own experience or research:
Pela própria definição apresentada acima, é um banner do próprio website, usado para preencher espaços não comercializados para anunciantes.

Example sentence(s):

Banner autopromocional de serviços disponíveis no website da Freguesia de Oliveira.... - jf oliveira
Se 15% da publicidade emitida por um site é paga, significa que 85% é autopromocional (ou algo do género). Logo, como é que pode haver saturação, com tão pouca publicidade paga?! Apesar de terem pouca publicidade paga, os sites gostam de cobrar muito pelos novos formatos. - e-market

Sonny Tissot
Brazil
Native speaker of:

Portuguese
PRO pts in category: 4

Notes to answerer

Samuël Buysschaert For those who want to take a look (page 175) https://books.google.fr/books?id=rQAKtn-XjzIC&printsec=frontcover&hl=fr#v=snippet&q=jonction

Lisa Rosengard The source text mentions article number 373-2-6 from the civil code.

AllegroTrans In a separate, unrelated sentence.

AllegroTrans Why don't you post an "agree" to the correct answer? It's quite painless and might even give you a nice glowing feeling

Conor McAuley ...

Lisa Rosengard Allegro should consider before posting persuasive techniques as some might find them offensive.

Conor McAuley Chris (AllegroTrans) was quite right in his Discussion entry below and gave me a very enjoyable chuckle! And if you're suggesting that the three people who disagreed with you (all very experienced translators, as I understand it) were all wrong, then I think...I'm not allowed to post my thoughts in this case, due to the site rules, but you get the picture.

Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:

ProZ.com term search

Search millions of term translations