house ads

Portuguese translation: Banner autopromocional

English term or phrase:house ads
Portuguese translation:Banner autopromocional
Entered by: Osil Tissot

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07:56 Feb 23, 2009
English to Portuguese translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: house ads
Definition from AdGlossary:
A type of banner advertisement that a web site publisher runs in an ad space when no paying advertisement is available to fill the space. Typically filled with an advertisement promoting one of the web sites services, products or features.

Example sentence(s):
  • For one, the company will be serving almost no house ads, according to its president, Rick Boyce. Instead, it will roll out larger ad sizes -- similar to publishers including CNET, who are offering products that include only one, large-size advertising position per page. Adapt SEM
  • Some of these targeted banners were house ads, promotions for the newspaper. House ads were coded as banners. Teasers to "inside" content sometimes looked like banner ads. They were not coded. The CCJA online
  • The numbers they must face are not pretty. Clickthrough rates on banner ads are clearly less than stellar (generally found to be less than 0.5 percent on average), and a recent study by AdRelevance, a division of Media Metrix, found that nearly 20 percent of online advertising consists of self-promotional house ads. Internet World Magazine
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Banner autopromocional
Pela própria definição apresentada acima, é um banner do próprio website, usado para preencher espaços não comercializados para anunciantes.
Selected response from:

Osil Tissot
Grading comment
4 KudoZ points were awarded for this answer

Summary of translations provided
4 +3Banner autopromocional
Osil Tissot


Translations offered

2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
Banner autopromocional

Definition from own experience or research:
Pela própria definição apresentada acima, é um banner do próprio website, usado para preencher espaços não comercializados para anunciantes.

Example sentence(s):
  • Banner autopromocional de serviços disponíveis no website da Freguesia de Oliveira.... - jf oliveira  
  • Se 15% da publicidade emitida por um site é paga, significa que 85% é autopromocional (ou algo do género). Logo, como é que pode haver saturação, com tão pouca publicidade paga?! Apesar de terem pouca publicidade paga, os sites gostam de cobrar muito pelos novos formatos. - e-market  
Osil Tissot
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Lidia Saragaço
3 hrs

Yes  Marlene Curtis
3 hrs

Yes  henriqueluz (X)
13 hrs
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