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16:36 Sep 30, 2017 |
English to Polish translations [PRO] Bus/Financial - Retail | |||||||
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| Selected response from: Frank Szmulowicz, Ph. D. United States Local time: 20:16 | ||||||
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specjaliści ds. analizy dostępności produktów na rynku Explanation: Propozycja |
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lobbysta na rzecz przyjęcia produktów leczniczych przez krajowe instytycje zdrowia Explanation: This is a lobbyist whose job is to convince insurance companies, hospitals, legislators, health officials (the influencers = osoby wpływowe), etc. to buy/adopt ("uptake") the pharmaceutical products of the companies they represent. This is a long definition, but it contains the essence of the role. ccccccccccccccc What is market access? For the benefit of those that nod in silent agreement at the mere mention of market access, some simple definitions of the term would be helpful. There are four basic elements. Essentially, market access is about: • considering the implications your product may have on the wider healthcare market • understanding the impact the changing healthcare market will have on your product • preparing a positive healthcare environment which supports uptake of your product • communicating the ‘value’ of your product to the range of customers who influence uptake. Strategically, market access is about packaging data in the right way, for the right customer at the right time. In a changing NHS, aligning your product with a moving target is challenging and only by understanding the needs of all stakeholders involved in the adoption, positioning and funding of your product will you be able to develop messages that improve its chances of success. https://www.pharmafield.co.uk/features/2008/11/Market-Access... |
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