performance moments

17:52 Jan 26, 2017
English to Polish translations [PRO]
Marketing - Marketing / Market Research / marketing materials
English term or phrase: performance moments
Brak kontekstu. Są to slajdy z hasłami:

Our RTBs / Performance Moments

Paid Media Assets AV content
Brand film
(Digital, TV to support)
Performance Moments
Extra Content
Product Benefits
Monika Kasińska
Local time: 10:05

Summary of reference entries provided
Real-time bidding (RTB)
Frank Szmulowicz, Ph. D.

Discussion entries: 2


Reference comments

1 hr
Reference: Real-time bidding (RTB)

Reference information:
Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets.[1] With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site.[2] Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill.
Frank Szmulowicz, Ph. D.
United States
Works in field
Native speaker of: Native in EnglishEnglish, Native in PolishPolish
PRO pts in category: 355
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