performance moments

17:52 Jan 26, 2017
English to Polish translations [PRO]
Marketing - Marketing / Market Research / marketing materials
English term or phrase: performance moments
Brak kontekstu. Są to slajdy z hasłami:

Our RTBs / Performance Moments

Paid Media Assets AV content
Brand film
(Digital, TV to support)
Performance Moments
(Digital)
Extra Content
(Digital)
Product Benefits
(Digital)
Monika Kasińska
Poland
Local time: 10:05

Summary of reference entries provided
Real-time bidding (RTB)
Frank Szmulowicz, Ph. D.

Discussion entries: 2





  

Reference comments


1 hr
Reference: Real-time bidding (RTB)

Reference information:
Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets.[1] With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site.[2] Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill.


    https://en.wikipedia.org/wiki/Real-time_bidding
Frank Szmulowicz, Ph. D.
United States
Works in field
Native speaker of: Native in EnglishEnglish, Native in PolishPolish
PRO pts in category: 355
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