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behavioral targeting

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08:59 Jan 26, 2010
English to Norwegian translations [PRO]
Bus/Financial - Advertising / Public Relations
Additional field(s): Internet, e-Commerce, Marketing / Market Research
English term or phrase: behavioral targeting
Definition from Sprythink Inc.:
A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting uses information collected on an individual‘s web browsing behavior such as the pages they have visited or the searches they have made to select which advertisements to be displayed to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them.

Example sentence(s):
  • Behavioral patterns can often reveal far more about an individual's wants and needs than simple demographics. Using AOL's behavioral targeting technology, you can identify the types of patterns that indicate potential customers, and deliver ads accordingly. AOL Inc.
  • Since the ad is generated by a consumer’s demonstrated interest, behavioral targeting provides stronger, more promising sales leads, allowing marketers to serve relevant ads anywhere within a network of websites. CBS Interactive Inc.
  • Behavioral targeting technologies work by anonymously monitoring and tracking the content read and sites visted by a designated unique user or IP as that user surfs the Internet. Search Engine Journal
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Summary of translations provided
3adferdsbasert annonsering
Bjørnar Magnussen


  

Translations offered


35 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
adferdsbasert annonsering


Definition from own experience or research:
Tilpassede annonser basert på informasjon som er hentet inn om adferden til den individuelle Internett-brukeren.

Example sentence(s):
  • Specific Media er mediebransjens raskest voksende annonsenettverk og driver innenfor Adferdsbasert annonsering (Behavoural Targeting), som gjør det mulig ... - kampanje.com  
  • Du vil ta del av oppbyggingen av selskapet og få en sentral rolle i den videre utviklingen av adferdsbasert annonsering I Norge. ... - mediabemanning.no  

Explanation:
Eventuelt "målrettet annonsering basert på Internett-adferd".
Bjørnar Magnussen
Local time: 03:13
Native speaker of: Native in NorwegianNorwegian
PRO pts in category: 69
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