This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. English to Lithuanian
  3. Marketing / Market Research

co-branding

For term searches and specialty glossaries, please try the new GBK glossaries
14:38 Jul 21, 2009
English to Lithuanian translations [PRO]
Bus/Financial - Marketing / Market Research
Additional field(s): Advertising / Public Relations
English term or phrase: co-branding
Definition from Cox Search, Inc:
A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even more powerful than a single brand alone.

Example sentence(s):
  • There are a number of reasons companies embark on co-branding programs. To begin with, they're a powerful way of introducing one company's products and services to the loyalists of another. NewsFactor Network
  • The secret to successful co-branding is to stay true to the brand personality and values, and to choose partners carefully-partners who not only share some of those values, but target similar consumer segments to which value added packages will appeal. Paul Temporal's Asia Branding Tips
  • Most common methods of co-branding online is offering your services, data, products under different company’s identity, while preserving your own brand in less dominant format. LightMix Design Studio Blog
Glossary-building KudoZ




This question was created by:
ProZ.com Staff
ProZ.com Staff


This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.


Summary of translations provided
4kooperacinė ženklodara
Algis Masys


  

Translations offered


333 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
kooperacinė ženklodara


Definition from own experience or research:
Ženklodara, kai ženklo įvaizdis kuriamas bendradarbiaujant kelioms įmonėms (naudojant jungtinį prekių ženklą), bendromis reklamos kampanijomis, prekėmis, paženklintomis iš karto keliais prekių ženklais ir pan.

Example sentence(s):
  • Išleistas antrasis ...straipsnius apie • kooperacinę ženklodarą ("co-branding"); - LGDA  
Algis Masys
Canada
Local time: 16:41
Native speaker of: Native in LithuanianLithuanian
PRO pts in category: 4
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search