Ja jautājuma uzdevējs būtu papūlējies sniegt plašāku kontekstu, tad nemaz nebūtu jāmin:
http://jobs.monstergulf.com/details/8790406.html?la=en- Ability to understand food trends and translate these into successful food development plans and concept or product briefs.
Savukārt šeit:
http://www.glossaryofmanufacturing.com/p.htmlProduct Brief: Preparation of the product brief is the very first stage in the long and expensive process of designing, developing and introducing a new product to the company's selling range. The product brief says what is to be developed, the market at which it is aimed and the product's desired key features.
Vienkārša "produkta apraksta" vietā es varbūt lietotu "produkta konceptuālais apraksts", jo īstenībā paša aprakstāmā produkta vēl nav, tas ir produkta izstrādes pats sākuma posms.