pillar brand
Hungarian translation: kulcstermék, alapvető/fontos márkatermék, "oszlopos termék"
| 21:08 Apr 4, 2008 |
| English to Hungarian translations [PRO] Marketing - Retail | |||||||
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|  Selected response from: juvera Local time: 23:16 | ||||||
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| Summary of answers provided | ||||
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| 5 +3 | kulcstermék, alapvető/fontos márkatermék, "oszlopos termék" |
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| 4 +1 | alapmárka |
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| Discussion entries: 1 | |
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Answers
1 hr confidence: 
peer agreement (net): +3
peer agreement (net): +3kulcstermék, alapvető/fontos márkatermék, "oszlopos termék" Explanation: Nem al-márka, mert a lényege pont az, hogy a márka egyik legfontosabb, legismertebb terméke, amelyre a hírnevük, értékesítési volumenük jelentős mértékben "támaszkodik". A kifejezés majdnem azonos a magyar "oszlopos tag"-gal, csak termék, a cég/márka termékeinek oszlopos tagja, ha úgy tetszik. Akadhat köztük persze olyan termék is, amelynek saját márkaneve van. Nestlé terméke: AERO : A pillar brand with growth potential across all zones. www.nestle.com/Resource.axd?Id=9B7DF90D-262B-4422-8F52-456A... - It owns key brands like Tiger, Good Day and Marie Gold. It has six pillar brands, which contribute around 90 % of its topline. Each of its pillar brand generating sales exceeding Rs.1 billion and these six pillar brands are Good Day, Tiger, 50:50, Treat, Milk Bikis, and Marie Gold. 202.87.40.59/Broker%20Research/Khandwala/COMPANY%20REPORTS/141006-Britannia%20Industries%20Limited.PDF ...the product has become our pillar brand. en.czgf.cn/newEbiz1/EbizPortalFG/portal/html/about.html -------------------------------------------------- Note added at 1 hr (2008-04-04 22:41:30 GMT) -------------------------------------------------- Gondolom, ez különösen érdekes ;-) "Thus the redesign of ‘Tesco Organic’ (described by Tesco as a “pillar brand”) has recently demoted environmental arguments in favour of “tastiness”... creet.open.ac.uk/projects/language-of-food-politics/documents/4_organic_food_report.pdf |
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