category offense

German translation: (aggressive(s) / aggressiv angewandte(s)) branchen-spezifische(s) Offensive / Strategie / Programm

23:01 May 18, 2010

English to German translations [PRO]
Marketing - Retail

English term or phrase: category offense

Es geht um Innovationen bei einem Sportwarenhersteller, was ist hier wohl unter category offense zu verstehen?

Jeff Nichols, GM of xx Factory Stores, has embraced the mantra “xxx Retail is our Brand” and instilled it in the 6,000-plus factory-store employees who continue to elevate the consumer experience by successfully applying the category offense on planning and executing the retail business.

Birgit Schrader KudoZ activity Questions: 519 (9 open) (3 without valid answers) (15 closed without grading) Answers: 613 Brazil
Local time: 11:10

German translation:(aggressive(s) / aggressiv angewandte(s)) branchen-spezifische(s) Offensive / Strategie / Programm

Explanation:
Not quite the same term, but "category" here is most likely related to "category" as in "category killer" (see web reference provided)

Selected response from:

Werner Patels (X)
Canada
Local time: 08:10

Grading comment

4 KudoZ points were awarded for this answer

Summary of answers provided

(aggressive(s) / aggressiv angewandte(s)) branchen-spezifische(s) Offensive / Strategie / Programm

Werner Patels (X)

Discussion entries: 3

Answers

36 mins confidence:

(aggressive(s) / aggressiv angewandte(s)) branchen-spezifische(s) Offensive / Strategie / Programm

Explanation:
Not quite the same term, but "category" here is most likely related to "category" as in "category killer" (see web reference provided)

Reference: http://en.wikipedia.org/wiki/Category_killer

Werner Patels (X)
Canada
Local time: 08:10
Native speaker of:

English,

German
PRO pts in category: 8

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