copy deck

08:01 Apr 22, 2020
English to German translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: copy deck
Article doorway copy deck
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Susan Majaura
Germany


Summary of answers provided
4 -1Copy-Strategie
gofink
3Copy Deck/Seitenstruktur
Katja Schoone


  

Answers


52 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
Copy Deck/Seitenstruktur


Explanation:
...


    Reference: http://docplayer.org/10949759-Stichwortverzeichnis-349.html
    https://www.proz.com/kudoz/english-to-german/advertising-public-relations/4790225-deck-as-in-xxx-local-dish-site-copy-deck.html?print=1
Katja Schoone
Germany
Local time: 08:51
Native speaker of: Native in GermanGerman
PRO pts in category: 84
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8 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): -1
Copy-Strategie


Explanation:
A copy deck is a single document (usually written in Microsoft Word) that contains all the necessary bits and bobs for a given copywriting project. The term 'copy deck' is often used in advertising agencies, where it's also known as a 'copy platform'. - see https://www.katetooncopywriter.com.au/what-is-a-copy-deck/

A copy platform is a statement prepared by the advertiser (often in association with an advertising agency) setting forth the advertising strategy, a summary of the rationale for the strategy, and related background information. - see https://marketing-dictionary.org/c/copy-platform/

Copy-Strategie - Ausführliche Definition im Online-Lexikon

Kreativ-Strategie. 1. Festlegung der Werbeinhalte entsprechend den Bedürfnissen der Zielgruppen und der angestrebten Positionierung. Voraussetzung ist die Planung des Werbeziels.

2. Kreative Umsetzung der Werbestrategie, im Wesentlichen bestehend aus:
(1) (Bild-)Motiv,
(2) Produktversprechen (Formulierung des Produktnutzens),
(3) Begründung des Versprechens für die Zielgruppe durch glaubwürdige, verständliche Argumentation,
(4) Festlegung von Stil und Ausstrahlung der Werbung. - see https://wirtschaftslexikon.gabler.de/definition/copy-strateg...



gofink
Austria
Local time: 08:51
Native speaker of: Native in GermanGerman
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
disagree  Katja Schoone: copy deck ist ein Dokument, eine Strategie kann kein Dokument sein.
15 hrs
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