copy deck

08:01 Apr 22, 2020
English to German translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: copy deck
Article doorway copy deck
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Susan Majaura

Summary of answers provided
4 -1Copy-Strategie
3Copy Deck/Seitenstruktur
Katja Schoone



52 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
Copy Deck/Seitenstruktur


Katja Schoone
Local time: 08:51
Native speaker of: Native in GermanGerman
PRO pts in category: 84
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8 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): -1

A copy deck is a single document (usually written in Microsoft Word) that contains all the necessary bits and bobs for a given copywriting project. The term 'copy deck' is often used in advertising agencies, where it's also known as a 'copy platform'. - see

A copy platform is a statement prepared by the advertiser (often in association with an advertising agency) setting forth the advertising strategy, a summary of the rationale for the strategy, and related background information. - see

Copy-Strategie - Ausführliche Definition im Online-Lexikon

Kreativ-Strategie. 1. Festlegung der Werbeinhalte entsprechend den Bedürfnissen der Zielgruppen und der angestrebten Positionierung. Voraussetzung ist die Planung des Werbeziels.

2. Kreative Umsetzung der Werbestrategie, im Wesentlichen bestehend aus:
(1) (Bild-)Motiv,
(2) Produktversprechen (Formulierung des Produktnutzens),
(3) Begründung des Versprechens für die Zielgruppe durch glaubwürdige, verständliche Argumentation,
(4) Festlegung von Stil und Ausstrahlung der Werbung. - see

Local time: 08:51
Native speaker of: Native in GermanGerman
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
disagree  Katja Schoone: copy deck ist ein Dokument, eine Strategie kann kein Dokument sein.
15 hrs
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