banner blindness

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00:55 Oct 9, 2020
English to German translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Marketing / Market Research
English term or phrase: banner blindness
Definition from MarketingTerms.com:
the tendency of web visitors to ignore banner ads, even when the banner ads contain information visitors are actively looking for.

Example sentence(s):
  • We first documented banner blindness among web users in 1997, through traditional usability testing. Then, we replicated this finding in more detail in 2007 when we conducted a major eyetracking study. Nielsen Norman Group
  • To overcome banner blindness, create better ads. How? By concentrating on what your visitors are interested in. It’s about their needs, not yours! Jeff Bullas
  • A recent report by Mary Meeker suggested that personalisation was the key to overcoming banner blindness or ad fatigue. Bannerflow
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Summary of translations provided
4 +1Banner-Blindheit
Regina Eichstaedter


  

Translations offered


4 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
Banner-Blindheit


Definition from easeofweb:
Als Banner Blindness wird das Phänomen bezeichnet, dass bewegte Elemente bei Besuchern einer Website »unsichtbar« sind.

Example sentence(s):
  • Bannerblindheit ist ein Phänomen in der Benutzerfreundlichkeit des Webs, bei dem Besucher einer Website bewusst oder unbewusst bannerähnliche Informationen ignorieren, die auch als Anzeigenblindheit oder Bannerrauschen bezeichnet werden können. - Wikipedia  
  • Zu den zahlreichen Faktoren, die diese Entwicklung bedingt haben, zählt auch ein Phänomen, das den Namen „Banner Blindness“ trägt, zu Deutsch „Banner-Blindheit“. - Digital Guide IONOS  
  • Unter Banner-Blindheit versteht man ein Phänomen, bei dem Bannerwerbung und bannerähnliche Elemente von Online-Usern nach einer gewissen Zeit in ihrer Wahrnehmung ausgeblendet werden. Die Banner-Blindheit ist kein plötzliches Ereignis, sondern ein schleichender Prozess. Wenn die Online-User das Stadium erreicht haben, in dem sie Werbebanner vollständig ignorieren, spricht man von der Banner Blindheit. - Unternehmer  
Regina Eichstaedter
Local time: 07:28
Native speaker of: Native in GermanGerman
PRO pts in category: 63

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Z-Translations Translator
473 days
  -> dankeschön!
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