aspirational customer

French translation: consommateur "aspirationnel"

16:20 Aug 14, 2010

English to French translations [PRO]
Bus/Financial - Retail

English term or phrase: aspirational customer

Definition:
An "aspirational customer" is someone (usually middle class) who purchases luxury goods to seek to access to a higher-class lifestyle that they aspire to.

In context:
“Our sense is that the aspirational customer has pulled back somewhat in response to concerns about the U.S. economy and stock and housing markets,” Neiman Marcus Chief Executive Burton Tansky said during a conference call.

Companies that want to continue to profit from aspirational customers must make their brands accessible and relevant to them by taking their lifestyles into consideration and meeting them half way.

Marketers who understand what the aspirational customer wants—and work hard to provide it—will be rewarded with fiercely loyal, responsive, and profitable repeat purchasers.

danielmckinnon KudoZ activity Questions: 6 (none open) Answers: 0
Local time: 08:07

French translation:consommateur "aspirationnel"

Explanation:
D'après les archives et la littérature marketing sur le Net, je dirais consommateur "aspirationnel" en conservant les guillemets, car il s'agit d'un néologisme. Et dans ce cas précis, je préfère consommateur à client.

Juste une suggestion...

Dans nos business, tout est devenu «aspirationnel» (dernier exemple en date : «Barbie fait sa révolution 2.0, elle est trop aspirationnelle, Barbie !»)... Il y en a peut-être qui manquent d’a... pardon, d’inspiration.

http://www.lapubquirit.com/2009_11_22_archive.html

Selected response from:

Stéphanie Bellumat
Local time: 02:07

Grading comment

4 KudoZ points were awarded for this answer

Summary of answers provided

un consommateur ambitieux

enrico paoletti

consommateur "aspirationnel"

Stéphanie Bellumat

consommateur en mal de reconnaissance

mchd

Summary of reference entries provided

Kudoz Archives

Stéphanie Bellumat

Discussion entries: 4

Answers

33 mins confidence:

consommateur "aspirationnel"

Stéphanie Bellumat
Local time: 02:07
Works in field
Native speaker of:

French
PRO pts in category: 12

1 hr confidence:

un consommateur ambitieux

Explanation:
*

enrico paoletti
France
Native speaker of:

Italian,

French
PRO pts in category: 8

4 hrs confidence:

consommateur en mal de reconnaissance

Explanation:
suggestion

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Note added at 4 hrs (2010-08-14 20:26:36 GMT)
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ou en quête de reconnaissance

mchd
France
Local time: 02:07
Native speaker of: French

Reference comments

9 mins peer agreement (net): +1

Reference: Kudoz Archives

Reference information:
http://www.proz.com/kudoz/french_to_english/marketing_market...

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Note added at 11 mins (2010-08-14 16:31:55 GMT)
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http://www.publicitor.fr/lexique-publicite-definition-aspira...

Reference: http://www.proz.com/kudoz/french_to_english/marketing_market...

Stéphanie Bellumat
Works in field
Native speaker of:

French
PRO pts in category: 12

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