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at the channel level

French translation: au niveau du/des canal/canaux de distribution

19:44 Jan 15, 2010
English to French translations [PRO]
Marketing - Retail / alimentation
English term or phrase: at the channel level
Voici la phrase suivie d'autres phrases où ce terme est employé. Il s'agit essentiellement de circuits de vente (au détail), mais le sens de "channel level" ne me semble pas clair. Dans leurs circuits respectifs??

Although Asia-Pacific saw a strong development of discounters, hypermarkets and forecourt retailers at the channel level, they did not account for a large share of value sales.

Autres occurences :

Turbulent economic conditions have led to a re-evaluation of channel strategies by many of the world’s leading retailers.

Format diversification and channel variations have been key growth strategies for many of the world’s largest food retailers over the past decade.

Merci à l'avance
Simon S
Local time: 12:32
French translation:au niveau du/des canal/canaux de distribution
Explanation:
Canal de distribution / terme de Marketing

"Each layer of marketing intermediaries that performs some work in bringing the product to its final buyer is a "channel level". http://tutor2u.net/business/marketing/distribution_introduct...
Selected response from:

Danièle Horta
France
Local time: 18:32
Grading comment
Merci à tous!
3 KudoZ points were awarded for this answer



Summary of answers provided
4 +3au niveau du/des canal/canaux de distribution
Danièle Horta


  

Answers


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
au niveau du/des canal/canaux de distribution


Explanation:
Canal de distribution / terme de Marketing

"Each layer of marketing intermediaries that performs some work in bringing the product to its final buyer is a "channel level". http://tutor2u.net/business/marketing/distribution_introduct...


Example sentence(s):
  • Définition Canal de distribuion: "le canal de distribution est la matérialisation du chemin suivi par un bien de son producteur au consommateur".
  • .....l'entreprise exportatrice doit chisir les canaux ou circuits de distribution à l'intérieur de ce marché qui lui permettront d'acheminer ses produits jusqu'au consammateur final".

    Reference: http://www.definitions-marketing.com/Definition-Canal-de-dis...
    Reference: http://www.eur-export.com/francais/apptheo/marketing/distrib...
Danièle Horta
France
Local time: 18:32
Native speaker of: French
PRO pts in category: 3
Grading comment
Merci à tous!

Peer comments on this answer (and responses from the answerer)
agree  enrico paoletti
18 mins
  -> Merci Enricop!
agree  Paul Hamelin
29 mins
  -> Merci Paul!
agree  Beila Goldberg
2 hrs
  -> Merci Beila !
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