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  3. Marketing / Market Research

must-have brand loyalty

French translation: fidélité aux marques incontournables

19:45 Sep 19, 2016
English to French translations [PRO]
Marketing / Market Research
English term or phrase: must-have brand loyalty
In spite of their sizeable, sustained investments in marketing and brand building, three quarters of packaged goods categories have suffered from a decline in ‘must-have’ brand loyalty since 2011
NikkoTh
French translation:fidélité aux marques incontournables
Explanation:
..

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Note added at 19 mins (2016-09-19 20:04:09 GMT)
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loyalty to must-have brands
Selected response from:

FX Fraipont (X)
Belgium
Local time: 10:33
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3fidélité aux marques incontournables
FX Fraipont (X)
3 +2fidélité à la marque vis-à-vis des/les produits dits incontournables
Ana Vozone
4fidélité envers les marques, qui était auparavant le comportement consommateur à adopter
Sylvie Jeandet
3 -2doit avoir fidélité à la marque
Benigno Torres


  

Answers


19 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): -2
doit avoir fidélité à la marque


Explanation:
-

Benigno Torres
Mexico
Local time: 02:33
Native speaker of: Native in SpanishSpanish

Peer comments on this answer (and responses from the answerer)
disagree  mchd: cela ne veut rien dire !
7 hrs
disagree  Christiane Allen: D'accord avec mchd, cela ne veut rien dire !
7 hrs
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18 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
fidélité aux marques incontournables


Explanation:
..

--------------------------------------------------
Note added at 19 mins (2016-09-19 20:04:09 GMT)
--------------------------------------------------

loyalty to must-have brands

FX Fraipont (X)
Belgium
Local time: 10:33
Native speaker of: Native in FrenchFrench
PRO pts in category: 649
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Ana Vozone: I was working on my suggestion while you posted yours...
4 mins
  -> merci!
agree  Alain Boulé
24 mins
  -> merci!
agree  Christiane Allen: C'est exactement ça !
7 hrs
  -> merci!
Login to enter a peer comment (or grade)

21 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
fidélité à la marque vis-à-vis des/les produits dits incontournables


Explanation:
A suggestion.

Example sentence(s):
  • Le client dispose ainsi, 24 h sur 24, de 3000 produits dits incontournables complétés par 10 000 produits commandables (référencés dans les catalogues et disponibles dans les stock plate formes de ...
  • Et si tu observes bien, nombre de consommateurs qui se disent bio, responsables ont trop souvent dans leurs caddies des produits dits incontournables (mais pas indispensables) issus de cette ...

    Reference: http://books.google.pt/books?id=lPfLIAcXvucC&pg=PA3&lpg=PA3&...
Ana Vozone
Local time: 09:33
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
agree  Alain Boulé
21 mins
  -> Merci, Alain!
agree  GILLES MEUNIER: fidélité vis à vis de est plus correct en français
8 hrs
  -> Merci, GILOU!
neutral  ormiston: but it's loyalty to a brand, not its products
1 day 12 hrs
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2 days 11 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
fidélité envers les marques, qui était auparavant le comportement consommateur à adopter


Explanation:
Pour ma part, il me semble nécessaire d'étoffer la phrase pour en faire ressortir tout le sens.

Example sentence(s):
  • ... souffrent, depuis 2011, d’un déclin de la fidélité envers les marques, qui était auparavant le comportement consommateur à adopter.
Sylvie Jeandet
France
Local time: 10:33
Specializes in field
Native speaker of: French
PRO pts in category: 8
Login to enter a peer comment (or grade)



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