GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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13:40 Nov 11, 2001 |
English to French translations [PRO] Marketing - Marketing / Market Research | |||||||
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| Selected response from: VBaby Local time: 09:50 | ||||||
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Summary of answers provided | ||||
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4 | jumelé avec le nom du concessionnaire local |
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4 | être comarqué |
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4 | cogriffé |
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4 | fusionne |
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jumelé avec le nom du concessionnaire local Explanation: uni avec ajouté but I think jumelé would fit nicely. |
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être comarqué Explanation: De Termium : Subject Field(s) – Merchandising Techniques Subject Field(s) – Techniques marchandes co-branded product Source CORRECT produit comarqué Source PROPOSAL, MASC OBS – Sponsors' names are added to a feature or a content segment and can be presented by the sponsor or sponsee site. For example, The Globe & Mail's Today in History section. Source DEF – Produit possédant deux marques ou plus. Source KEY TERM(S) – cobranded product 2001-01-15 © Minister of Public Works and Government Services Canada Et sur le concept de comarquage : Subject Field(s) – Merchandising Techniques – Air Transport Subject Field(s) – Techniques marchandes – Transport aérien co-branding Source CORRECT, OFFICIALLY APPROVED co-marquage Source CORRECT, MASC, OFFICIALLY APPROVED DEF – A commercial arrangement under which involved air carriers market a service under one brand name, but carry out the operation with each carrier's own aircraft bearing both the brand name and its own carrier identity. Source OBS – co-branding: term and definition officially approved by the International Civil Aviation Organization (ICAO). Source DEF – Arrangement commercial par lequel des transporteurs aériens ommercialisent un service sous une marque commune mais en vertu duquel les aéronefs de chaque transporteur portent à la fois cette marque et l'identité du transporteur. Source OBS – co-marquage : terme et définition uniformisés par l'Organisation de l'aviation civile internationale (OACI). Source Reference: http://www.termium.com |
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cogriffé Explanation: Version officielle: le cogriffage... Mais malgré ce bel effort de francisation, il est de plus en plus courant de lire co-brandé. Reference: http://www.presse-francophone.org/apfa/Defi/C/COGRIFFA.htm |
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fusionne Explanation: hth yacine |
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