click and mortar

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14:56 Jun 3, 2010
English to Farsi (Persian) translations [PRO]
Marketing - Internet, e-Commerce
Additional field(s): Advertising / Public Relations, Business/Commerce (general)
English term or phrase: click and mortar
Definition from DDA Ltd.:
Click-and-mortar business refers to a company with actual facilities where customers can purchase products or services but that also has an e-commerce store where customers can make purchases online.

Example sentence(s):
  • The eHome business model takes the "brick and mortar" real estate business and transforms it into what Patrick Husting, the company's chief technology officer, calls a "click-and-mortar" operation by merging the power of the Internet with the knowledge of experienced real estate agents. Microsoft News Center
  • Some insurers are already in the process of becoming 'clicks and mortar' e-businesses with a preliminary strategy of single transaction pages at their public web sites and with private extranets designed for customers or agents.
  • Despite the growth in such click and mortar approaches to e-commerce, little research has specifically addressed this common business model. Journal of Interactive Advertising
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Summary of translations provided
5 +1فروشگاه مجهز به پایانه فروش الکترونیکی
Ali Beikian
5(سازمانها یا شرکتهای) نیمه سنتی و نیمه دیجیتال
fareedz (X)


Translations offered

2 days 12 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +1
فروشگاه مجهز به پایانه فروش الکترونیکی

Definition from own experience or research:
فروشگاهی که مجهز به پاینه فروش الکترونیکی است

Example sentence(s):
  • در حالی که ۷۰ هزار و ۹۳۴ پایانه فروش الکترونیکی در سطح استان خراسان رضوی وجود دارد؛ اما طی خردادماه سال جاری به طور میانگین فقط ۱۸ بار از هر پایانه استفاده ... - مدیران هزاره سوم  
  • به نظر نمی اید که درصد استفاده ازدستگاه های پایانه فروش الکترونیکی قابل توجه باشد . مسلما تنها مشکل موجود در ایران ، عدم فرهنگ سازی و اماده کردن زیر ... - ناز پرورده تنعم نبرد ر  
  • مزاياي استفاده از پايانه فروش الكترونيكي پوزها از ابزارهاي مهم در نظام اقتصادي مدرن محسوب ميشوند؛ ابزاري كه در بازار سنتي ما با كمتوجهي مواجه شده و كاربرد ... - همشهری آنلاین  
Ali Beikian
Local time: 05:51
Native speaker of: Native in Persian (Farsi)Persian (Farsi), Native in Farsi (Persian)Farsi (Persian)
PRO pts in category: 8

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Mohammad Ali Omrani
1366 days
  -> Thanks a lot!
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1027 days   confidence: Answerer confidence 5/5
(سازمانها یا شرکتهای) نیمه سنتی و نیمه دیجیتال

Definition from E. Turban, IT in organizations, book:
به سازمانی که هم از کانالهای سنتی محصول و خدمات ارائه میکند و هم از کانالهای دیجیتال. مثلا ایران خودرو هم فروش اینترنتی دارد و هم فروش نمایشگاهی. اگر فقط فروش از طریق کانالهای سنتی باشد به آنها Brick and mortar میگویند.

Example sentence(s):
  • در حال حاضر بیشتر شرکتهای سنتی در حال تبدیل تجارت خود به شکل نیمه دیجیتال میباشند. - تجارت الکترونیک، نوشت 
fareedz (X)
Local time: 03:21
Native speaker of: Native in Farsi (Persian)Farsi (Persian), Native in KurdishKurdish
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