Oxforddictionaries.com: 23:11 Oct 11, 2014
Definition: ‘Emphasize the extent or importance of something’
Usage examples: the mystery surrounding his death was played up by the media – Predictions of 450,000 lost jobs are played up in the media, while the jobs that will be created to combat global warming are ignored. – Now governments can get more support by playing the threat up and issuing constant warnings. – His warnings were unheeded, and, as he predicted, Republicans played the issue up in the final weeks of the campaign. – While even the most diehard Celtic fan will find it difficult to muster up excitement, Sky are still trying to play the match up as if it's Judgement Day itself. – Fearful of being accused of complacency, they fail to allay public fears and often play up hypothetical risks. – The government is playing up the great energy savings these regulations will provide and selling the new laws as a ‘win’ to the environment.
Synonyms: emphasize, put/lay emphasis on, accentuate, bring/draw/call attention to, focus attention on, point up, underline, underscore, highlight, spotlight, foreground, feature, give prominence to, bring to the fore, heighten, stress, accent |