product tie-in
| 11:58 Nov 5, 2017 |
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| English to Dutch translations [PRO] Law/Patents - Law (general) / copyright/antitrust law | |||||||
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| 4 | sluikreclame |
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| Discussion entries: 3 | |
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Answers
20 hrs confidence: 
sluikreclame Explanation: Zonder context lastig te bepalen, maar sluikreclame zou kunnen passen. |
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Reference comments
1 hr |
| Reference: Refs Reference information: A tie-in work is a work of fiction or other product based on a media property such as a film, video game, television series, board game, web site, role-playing game or literary property. Tie-ins are authorized by the owners of the original property, and are a form of cross-promotion used primarily to generate additional income from that property and to promote its visibility. (...) Common tie-in products include literary works, which may be novelizations of a media property, original novels or story collections inspired by the property, or republished previously existing books, such as the novels on which a media property was based, with artwork or photographs from the property. (...) Tie-in products may also have a documentary or supplemental character, such or "making-of" books documenting the creation of a media property. Tie-in products also include other types of works based on the media property, such as soundtrack recordings, video games or merchandise including toys and clothing. (...) Tie-ins are considered an important part of the revenue-stream for any major media release, and planning, and licensing for such works often begins at the very earliest stages of creating such a property. Tie-ins provide both an important way of generating additional income from a property, and a way of satisfying the desires of fans who enthusiastically support a popular media property. https://en.wikipedia.org/wiki/Tie-in In marketing, one of the definitions of merchandising is the practice in which the brand or image from one product or service is used to sell another. Trademarked brand names, logos, or character images are licensed to manufacturers of products such as toys or clothing, which then make items in or emblazoned with the image of the license, hoping they'll sell better than the same item with no such image.[1] For the owners of the IP (intellectual property) in question, merchandising is a very popular source of revenue, due to the low cost of letting a third party manufacture the merchandise, while the IP owners collect the merchandising fees. https://en.wikipedia.org/wiki/Merchandising -------------------------------------------------- Note added at 1 hr (2017-11-05 13:51:23 GMT) -------------------------------------------------- Koppelverkoop (zie jouw glossary) is in ieder geval iets heel anders. Zie bijvoorbeeld: Van koppelverkoop is sprake wanneer de leverancier de verkoop van een bepaald product afhankelijk stelt van de koop van een ander product. Het eerste product wordt het "koppelende" product genoemd, en het tweede het "gekoppelde" product. Vaak verkoopt de leverancier het koppelende product voor een laag bedrag en maakt de winst op het gekoppelde product. Sprekende voorbeelden zijn de verkoop van cartridges (gekoppelde product) bij printers (koppelende product) en scheermesjes (gekoppelde product) bij krabbertjes (koppelende product). https://nl.wikipedia.org/wiki/Koppelverkoop En last but not least, FWIW, zie ook https://tinyurl.com/ybdmow2v voor product tie-ins >> productkoppelingen. |
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