martech

Dutch translation: martech

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:martech
Dutch translation:martech
Entered by: Kitty Brussaard

For term searches and specialty glossaries, please try the new GBK glossaries
15:56 Dec 27, 2019
English to Dutch translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Finance (general), Marketing / Market Research, Slang
English term or phrase: martech
Definition from technopedia.com:
The term “martech” is a portmanteau combining the terms “marketing” and “technology.” As such, martech represents the intersection of marketing and technology in today's highly digital business world. Any type of technology that has a bearing on marketing operations can be called "martech" whether it is a part of an analysis platform, a device-facing benchmark tool, or any other type of digital or high-tech resource.

Example sentence(s):
  • By creating a MarTech Stack (a collection and categorization of Marketing Technology products that are used) companies are able to see how integrated all of their platforms and systems are and how enhanced the customer experience can become when everything begins to communicate. ClickRain
  • Martech is a marketing enabler that should be used with caution and care. ConstructDigital
  • But not fully embracing martech because it appears complex is the equivalent of Blockbuster not embracing online video because it seemed too "niche" MartechAllience
Glossary-building KudoZ




This question was created by:


This question is closed

martech
Definition:
Software en platformen die door marketing- én salesorganisaties gebruikt worden om op effectieve en door data gedreven wijze hun doelen te bereiken.
Selected response from:

Kitty Brussaard
Netherlands
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
4 +2martech
Kitty Brussaard


  

Translations offered


2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
martech


Definition from Marketing Guys:
Software en platformen die door marketing- én salesorganisaties gebruikt worden om op effectieve en door data gedreven wijze hun doelen te bereiken.

Example sentence(s):
  • De beste martech-software kiezen: zo doe je dat - Marketingfacts  
  • Leer de belangrijkste aspecten van MarTech - Adformatie  
  • Marketing technology De samenkomst van marketing en technologie wordt in de volksmond ook wel ‘Marketing Technology’ genoemd. Het begrip is te herleiden tot software en platformen die door marketing- én salesorganisaties worden gebruikt om op effectieve en door data gedreven wijze hun doelen te bereiken. Deze combinatie zorgt ervoor dat marketingdoelstellingen worden gehaald, waardoor bedrijven verdere stappen vooruit kunnen maken. - WINMAG Pro  

Explanation:
In verkorte vorm geschreven als 'martech' of 'MarTech' en meer voluit ook wel aangeduid als 'Marketing Technology' of - in goed Nederlands - 'marketingtechnologie'.
Kitty Brussaard
Netherlands
Local time: 06:33
Native speaker of: Native in DutchDutch
PRO pts in category: 28

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Machiel van Veen (X): Niet vertalen dus, gewoon helemaal overnemen.
12 mins
  -> Inderdaad, dat lijkt de gangbaarste benadering afgaande op diverse relevante bronnen.

Yes  Gerard de Noord: Ik zou het wel vertalen. In dit geval zou ik "marketing" combineren met "technologie". Dan krijg je "martech". Maar ik wil van de gelegenheid gebruikmaken om ProZ te verzoeken om niet meer zulke onzinvragen te stellen.
3 hrs
  -> :-)
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search